WESTERVELT DEVELOPS COLOR MEM
CARDS AS  EDUCATIONAL SALES AIDES
 

One of 32 Color Mem cards that feature colors, wood finishes and stone materials.

 

RANCHO SANTA MARGARITA, CA. -- Westervelt Studio has developed a sales and design training tool called Color Mem Cards, a deck of 32 pocket sized ( 4€VbCrLf x 5€VbCrLf)  color and design information cards. 
 

Each card contains brief descriptions of the color  as well as suggested pairings for colors and wood finishes currently available  in interior design.

 

"Color Mem cards have been developed  primarily as teaching aids for salesman in color driven industries like home furnishings,€VbCrLf according to Dan Westervelt, president of Westervekt Studio. "These cards yield a working knowledge of color with a minimum of time and effort,€VbCrLf said Westervelt.

 

"The name  'Color Mem' is short for Color Memorization, explained Westervelt. "They were created in response to the many requests from the audiences at my Color Selling presentations. The sales people wanted something that was portable and that would improve their color knowledge."

 

Westervelt pointed out that color is a deciding factor in  the majority of home accessories sales. "The more confident a salesman is talking about color, the better his closing ratio," he said.

 

"Color has always been a driving force for manufacturers in home goods categories, but now with HGTV and other shows raising public awareness, it is more important than ever for the salesman to be fluent in color," Westervelt added.

 

Price for the pack of Color Mem Cards is $100.

 

Dan Westervelt is an attorney who became an artist and product designer. He is also member of the Color Marketing Group and lectures on the subject of Color Selling at conventions and trade shows. He was written two books on the subject, Essential Color and Color Selling. His rug designs are available through Hellenic Rug Imports as the Essential Nature and Westervelt Collections.