|
SAFAVIEH SPOTLIGHTS DREAM MATTRESSES AT ICFF
|
Testing out a Dream Mattress at ICFF are
Safavieh's Tiffany Yaraghi (left) with One Kings Lane's
Rachael Quigley, buyer, Robyn A Hing, associate buyer,
and Bevin Landry, event production assistant.
|
|
NEW YORK
- Designers and architects visiting the Safavieh booth during its
inaugural exhibit at the international Contemporary Home Furnishings
Fair (May 16 to 19) were intrigued by the company's new Dream Mattress
collection, according to Jonathan Yaraghi, head of Safavieh's wholesale
furniture group.
The
mattress was displayed in a total bedroom environment featuring Safavieh
Couture upholstery, layered area rugs, accent furniture and lighting,
all from the company's total home decorating lifestyle collections.
|
A first-time exhibitor at ICFF, Safavieh created
a bedroom featuring its Couture furniture rugs and new Dream
Mattress collection.
|
"We got
Safavieh brand exposure among designers and architects during the trade
days of the show, and will get even more quality leads for our Dream
Collection when ICFF opens to the public on Tuesday. The show has been
a very positive experience for us," Yaraghi explained.
"People
were surprised that we are offering spring mattresses in this program,
and after testing the bed, they were pleasantly surprised at the comfort
and engineering we have built into it," he said.
Introduced to retail buyers at the Las Vegas Market in January 2015, the
mattress collection is currently available through major chains and
department stores for online purchases.
Safavieh
has a successful upholstered headboard program and is planning to expand
into fashion bedding in early 2016.
|
Jonathan Yaraghi of Safavieh with Carol Tisch of
RugNews.com at the ICFF show.
|
05.19.15
Use the comment box below to share your thoughts with rugnews.com readers.
Feel free to comment on the state of the industry, share tips on improving business or just to let off steam.
Please do not use this privilege to make libelous remarks or to sell your products.
If you want to sell your products, our advertising rates are posted on the site under the Advertise tab.
Please use your name and email address.
|
|