DALLAS -- April 2017 -- Loloi is introducing its newest licensed collection, ED Ellen DeGeneres, to High Point Market shoppers for the first time at this week's edition of the semi-annual show.
This thoughtfully designed line includes seven new rug collections, three throw blankets and a wide range of pillows, all inspired by Ellen's iconic style and personality. The exclusive line will showcase at the April High Point Market in Loloi's showroom, IHFC Design Center, Space 320.
Ellen's iconic style inspires her new American lifestyle brand, which includes the rugs, throws and pillows shown.
"I'm thrilled to bring my passion for design to this unique rug collection with Loloi," said Ellen. "I love it and I know you're going to love it. But please, wipe your feet on one of my rugs before putting them on one of my couches."
"What's not to love about working with Ellen?" asked Amir Loloi, president and owner of Loloi Rugs. "She's funny, she's talented, and she has a refreshing aesthetic that translates to rugs very well. I think people are going to be really impressed by the craftsmanship of the entire line. It's sophisticated, but simple in a very ED kind of way."
The seven debut rug collections include:
Del Rey
Hand-tufted by skilled artisans, the Del Rey Collection offers uniquely textured designs with the long-lasting durability of wool.
Glendale
Skilled artisans hand-tuft designs onto a cotton and wool base, heightening the refined patterns in the Glendale Collection. Inspired by antique motifs, Glendale offers long-lasting resilience and comfort underfoot.
Gramercy
Shown here in Crimson, Gramercy offers simple luxury for any home.
Extraordinarily plush underfoot, the hand-knotted Gramercy Collection offers the perfect solid series that fits seamlessly into any space. The hand-dyed viscose and wool yarns imbue Gramercy with rich colors that lend no two pieces quite alike.
Ludlow
Hand-woven by skilled artisans, the Ludlow Collection features the natural shine and smoothness of 100% jute.
Tribu
Even flat on the floor, the hand-woven Tribu Collection won't keep a low profile. Inspired by Ellen's eye for tribal design, these stunning all-over patterns are modernized with trending color combinations. Each design is handcrafted of 100% wool that ensures long-lasting durability anywhere you place it.
Trousdale
Trousdale, shown here, is one of the seven new rug collections featured at High Point this spring.
Striking and sophisticated at once, the Trousdale Collection feels even better than it looks thanks to its remarkably soft 100% viscose fiber. A current color palette brings the traditional patterns into the moment, while its power-loomed construction ensures precision in every piece.
Villa
Artisanal weavers hand-loom the Villa Collection of 100% richly textured wool. Understated and relaxed, Villa's sheared detailing and organic color variation adds a sense of history and unique character to every piece.
The debut throw collections include:
Brody:
With its casual sensibility and timeless appeal, Brody, which is handcrafted in India of linen and cotton, is the perfect finishing accent for any room.
Grove:
Exquisitely woven and supremely soft, Grove pairs a pronounced texture with a generous fringe. Grove is handcrafted in India of acrylic & cotton.
Toluca:
Handcrafted in India and masterfully woven with a luxurious blend of wool and silk, Toluca brings ancient tribal prints to life.