SANTA ANA, CA – Fabrica, a Wools of New Zealand Brand partner, is adding five tufted styles to its collection of wool products.  All have been tested and approved to carry the Wools of New Zealand Brand.

“We have had wool in our line for more than 15 years, but are introducing a larger selection now because there is much greater demand for wool in today’s luxury carpet market,” said J. Osby Borchardt, vice president of product development and marketing for Fabrica. “Reaction to these products has been exceptional. We set out to develop a broad-based assortment of styles featuring small, mid and large scale patterns created in a variety of tufted textures. The resulting line includes multilevel loop and cut-and-loop textures.”

Fabrica has developed a new merchandising display unit that will hold 16 wool carpet samples. The estimated retail price for these products starts at $10 per sq. ft.

Along with New Zealand wools’ naturally “green” story, these products promote the integral static resistance of wool and contain no additional chemicals for stain and soil resistance.

Fabrica’s Wools of New Zealand Brand introductions are:

• Bardolino, a sophisticated stripe crafted of cut-and-loop tufts and available in ten yarn-dyed colorways featuring beiges, browns, grays and blues.
  
• Corvo, a broadloom featuring a classic small scale pindot created in a cut-and-loop construction. Corvo is available in 16 yarn-dyed colorations including pale neutrals, mid tones and deep naturals.
  
• Nuance, a subtle cut-and-loop texture in a nondirectional pattern. The 17 yarn-dyed colorways include pale pastels, mid tone browns, blues and red.
  
• Paragon consists of a soft texture with popcorn stitch loops arranged in a tailored grid. Available in 30 beck-dyed solid shades, Paragon offers a full range of light to mid toned neutrals.
  
• Tessere combines two-toned loops for a small scale checkered effect in colorways that focus on beiges, browns, grays and blue.   

Fabrica designs and manufactures carpets and rugs for the high-style residential market. The company's products are also used in the Hospitality field. Fabrica products are sold through luxury retailers and to-the-trade showrooms.

05.11.09