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KAS RUGS RELEASES FIRST INDOOR-OUTDOOR CATALOG
The new hand-hooked Harbor collection rug called Ocean is featured on the cover of the first indoor-outdoor catalog produced by Kas Rugs exclusively devoted to the growing category.
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SOMERSET, N.J. -- Kas Rugs has released a new outdoor rug catalog in time for the upcoming April 2016 High Point Market to showcase the company's focus on the fast-growing indoor-outdoor lifestyle market.
"We have grown our outdoor assortment significantly within the last year. With an offering of 65-plus patterns across eight different constructions, we look to become a significant player in the outdoor category in 2016," said Santhi Yarlagadda, VP of business development at Kas.
"Indoor/outdoor is a segment we're focused on this year, and we have invested heavily in supporting the growth with ample inventory and targeted marketing materials," she continued, adding that the new catalog features photography of the rugs in indoor and outdoor settings, as well as close-up and corner views.
"Kas sets itself apart by bringing a breadth of innovative constructions to outdoor rugs such as shags, flatweaves, multiple textures and more. Fashionable, functional and versatile for either indoor or outdoor living spaces, our range of unique patterns, trendy color palettes and price points, offers an exceptional selection for customers to choose from," Yarlagadda said.
"To boost the hype for this category, we have also added Donny Osmond Home Escape, an outdoor rug collection that brings a unique weave to the category with fresh patterns and vibrant colors. Kas will continue to focus on the outdoor rug market and is eager to expand its product offerings," she said.
"As the outdoor living category has continued to strengthen, and rugs have become increasingly important to retailers and consumers alike, the concept of easy care rugs has taken on new life. Rugs that are effortless to clean and care for are the new normal, and we are following suit with our growing line of UV-protected outdoor rugs and stain-resistant indoor flatweaves."
Indoor-outdoor rugs are increasingly important for young families, and this lifestyle shot from the new Kas Rugs outdoor catalog features a hand-hooked Harbor collection design in easy-care polypropylene.
Kas will introduce its new indoor and outdoor rugs at High Point Market at IHFC, Green Wing -- G-270. To view the new Kas Outdoor catalog, visit www.kasrugs.com.