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03242016 Capel Rugs Intros New Williamsburg Designs and Fresh Colorways at High Point Market

3/24/2016

CAPEL RUGS INTROS NEW WILLIAMSBURG DESIGNS AND FRESH COLORWAYS AT HIGH POINT MARKET


Williamsburg collection fans will see two new Capel collections at High Point Market, and new fashion colorways for the Filigree damask rug, shown here in the running-line "trend meets tradition" shade of Persimmon. 


Troy, N.C. -- To provide retailers with the fresh products they need to spark new business in the spring and summer selling seasons, Capel Rugs is introducing a range of fashionable new designs packed with style, quality and value at High Point Market, Apr. 16 to Apr. 20, 2016.

Introductions include several new designs for the popular Williamsburg line of licensed "trend meets tradition" rugs, as well as a host of introductions under the Capel Rugs brand. Market attendees will see the quality and exceptional detail in the rugs at the showroom located at Market Square, Space 112.

This market, Capel's new additions to the Williamsburg line include two new collections, Ashland and Shalimar Resist, and an extension of three new colors for the Williamsburg Filigree collection:

Ashland and Shalimar Resist: Hand loomed on jacquard looms, the new Ashland and Shalimar Resist collections feature a textural blend of viscose, wool and cotton. Feminine and flirty, these new patterns feature an inch-deep, softly rich pile that adds a sensual dimension to the design. Mostly monochromatic with a serene, large-scale floral pattern, Ashland features three on-trend colorways: aqua, natural and greige. Shalimar Resist, which also leans monochromatic, is a traditional medallion pattern that comes in indigo, taupe and khaki. For both collections, a 5' x 8' rug may retail for $1,049. 

Filigree: An elegant transitional/traditional design with an all-over, overscaled damask pattern, Capel's Filigree collection for Williamsburg is being expanded this market with three new colors: Burwell green, grey and indigo. Made in India, this design is hand tufted of 100% wool with a 1/2-inch pile height. A 5' x 8' rug may retail for $899. A 10' x 14' version also is available. 

In addition to spotlighting a range of fresh colors, this market's additions to the Williamsburg line all feature a strong texture story.

"For the past few years, the rug market has been all about texture, and I love what we've done with texture in all our latest introductions for Williamsburg and throughout our entire line," said Cameron Capel, vice president of national accounts for Capel Rugs. "The new Ashland and Shalimar Resist collections, for example, incorporate a mix of wool, viscose and cotton with varied pile heights that delivers a very inviting, welcoming touch."

Editor's Note: Subsequent RugNews.com articles will illustrate the depth and breadth of exciting new collections Capel is spotlighting this market.  

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