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03172016 RugNews.com Previews the Exclusive Rugs of AD Design Show

By Lisa Vincenti
3/17/2016
RUGNEWS.COM PREVIEWS EXCLUSIVE RUGS OF AD DESIGN SHOW


The Architectural Digest Design Show is attracting more rug vendors with each edition, and above a Madeline Weinrib Lilac Otto flatweave rug graces the Benjamin Moore booth, illustrating the paint company's colors of the year. 

NEW YORK -- The 15th annual Architectural Digest Design Show offers visitors a look at the latest design from 400 brands ranging from the ultra luxe to hip crafters and the rug category does not disapoint. 

What's more, the current edition,  running from March 17 to 20 at New York City Piers 92 and 94, adds several new exhibitors including NYC premium rug atelier Warp & Weft, and the young contemporary Brooklyn-based design studios of Aelfie, Cold Picnic and Eskayel (all part of the juried galleries of the shows Made section). These newcomers join a prestigious set of industry peers including Creative Touch, Jan Kath Design, Lavender Oriental Carpets, Nasiri Carpets, the New England Collection, Nourison, Orley Shabahang, Tibetano and Woven Concepts, among others.

AELFIE


Brooklyn-based Aelfie reworks traditional tribal flatweaves for contemporary consumers.

The growing young brand Aelfie, which exhibited for the first time earlier this year at NY Now, does the same at the AD Design Show. The Brooklyn-based studio, founded by Aelfie Oudghiri, reworks flat-woven tribal rugs for contemporary audiences. The company recently expanded its offering to include a range of all-cotton bathmats, made in India, in a palette of fashionable color schemes.

COLD PICNIC


Made exhibitor Cold Picnic debuts its limited edition High Low rug collection.

First-time AD Home Design Show exhibitor and industry newcomer Cold Picnic introduces audiences to its hand-crafted playful brand with the just-released High Low rug collection. The new range offers a contemporary topographical study and incorporates textural variations in addition to compositional ones. The yarn is tie dyed in India before being hand tufted into a limited quantity of rugs. 

"This will be our first time participating in the AD show and we are so so excited! We love Julia's [ADDS's Julia Haney Montanez] curation, and we're thrilled to see so many brands we know and love are participating, especially in the Made section." 

CREATIVE TOUCH


Creative Touch offers up an abstracted floral design reminiscent of inkblot designs. Style 20271, shown, is part of the Modern Wool and Silk collection.

Creative Touch returns to the Architectural Digest Home Design Show 2016 and offers attendees a glimpse of its newest additions to various collections, including the Modern Wool and Silk collection and Bamboo Silk Fine. It will present everything from contemporary, inkblot like florals to distressed erased designs and reworked geometrics.

ESKAYAL


Young artisan brand Eskayel presents Snow Peaks, a flatweave rug crafted of wool and recycled sari silk, or pure recycled sari silk.

Brooklyn-based design atelier Eskayel grows its home furnishings range with the addition of a new wallpaper collection called Dalili, and new range of flatweaves, made of pure recycled sari silk, or a blend of wool background and recycled sari silk. Founded in 2008 by Shanan Campanaro, the studio focuses on lively eco-friendly wall-coverings, fabric, carpets, accessories and furnishings.

JAN KATH DESIGN


Design studio Jan Kath showcases its award-winning Spacecrafted collection, shown.

Cutting-edge, German-based Jan Kath showcases its award-winning Spacecrafted collection, as well as brand new designs from its popular Erased Heritage collection.

In addition the company will present two custom orders, which always stopped customers in their tracks. Special Vendetta, crafted of wool, silk and nettle with rich gold tones, originated from Kath's Air collection, with the same effect as its Erased Vendetta collection. Another bespoke creation, a reworked Persian motif made of wool and silk, is a hybrid between Kath's Erased Heritage and Artwork collection.

"This will be our second year exhibiting at the show," said the company's Simone Pipek. "As much as we love working with our designers, and appreciate them as the interface between the client and us, we also find it important to connect with the end consumer. The exchange of ideas, and the numerous conversations we have at the show are invigorating, and they motivate us to do what we do best: Create rugs that are original in design and meet our customers." 

LAVENDER ORIENTAL CARPETS
 
 
Lavender Oriental continues to add to its contemporary range with a line of feminine Moroccan rugs.

Sought out for its collection of decorative antique rugs, Lavender Oriental Carpets has been growing its assortment of rugs with the creation of a series of contemporary designs. For market, the New York gallery is showcasing a group of contemporary Moroccans in more feminine styling with light colors such as corals, pale blues, and ivories. "The design features a little bit of a twist, they are a little more quirky and unusual than traditional rugs," says owner Lida Lavender.

NASIRI CARPETS


Nasiri showcases its newest flatweave (4797), a modern Mazandaran made in Persia.

Nasiri returns to the AD Design Show with a fresh selection of Mazandaran flatweaves, including 4797, a Persian hand-woven carpet crafted of hand-spun wool and vegetable dyes.

The New York-based showroom returns for a fifth time. "It is a new design in our collection that is completely customizable," said Nader Nasiri, owner. 

THE NEW ENGLAND COLLECTION


New England Collection offers AD Design Show guest the latest designs in its popular collections.

In its seventh year as an exhibitor at the AD event, the New England Collection brings fresh designs to the existing collections, which designers have come to expect such as its hooked designs or needlepoints. "All our collections are customizable, which is what designers are looking for," said NEC's Renata Stredl-Fishman. "Our existing designers come by to see us at the show, but there are always some new clients coming too. The new designs we selected for the show I chose fort their color, texture or design, which we expect to be interesting to our designer clients."

New designs include, a cotton and jute hooked rug (1120J), created in Central America; an all-wool coarse weave needlepoint in abstract, geometric pattern (2072) made in China; a cotton and wool hooked rug (1175C) in varying size hooks--a new and unique technique--for added depth made in Central America; and SC-25, a wool and silk Swedish flatweave rug, produced in China.

NOURISON


Nourison presents its most popular high end designs to attendees of the AD exposition. Shown, a cowhide rug in silver from the Prairie collection by Calvin Klein Home.

Nourison, which brings its higher-end rugs to this event, was invited to create a vignette for the much-anticipated DIFFA Dining by Design showcase, co-located with the AD Design Show (read full story). For the main event, however, the rug manufacturer presents a range of its best sellers at this NY event, such as Twilight, Luminance, Prairie, Silk Shadows and Gradient by Calvin Klein Home.

Nourison will be highlighting its best-selling Manhattan and Starlight broadloom collections, custom designed area rugs and the Fifty to Infinity program, which offers 50 sizes and shapes to choose from for including scatters, room size, oversized mansion rugs, runners, squares, rounds and octagons.

ORLEY SHABAHANG


Luxe New York carpet gallery Orley Shabahang presents a new range of colorways for NY audiences.

"We first started doing the Architectural Digest Design Show in 2007, though we haven't done it consecutively every year since then," says Bahram Shabahang, creative director and co-founder of the exclusive brand. "We look forward to the AD Design Show because over the years we have met so many great customers and especially designers that make a point of coming every year; it's always great to catch up with old friends and make new ones."

Orley Shabahang will present a number of pieces from its recently released Animal collection and also its Mosaic range, as well as some of the company's more abstract and architectural designs.

"The makeup of the show is always exciting too, with a range from upcoming artists to the kitchen and bathroom vendors, all of which attracts a wide-range of visitors to the show."

REVITA RUGS


Revita Rugs experts are on hand at the AD Design show to answer questions and explain the company's processes and services including over-dyeing rugs into pastels and whites as well as dark colors. A new Nano Coating Technology will be introduced.

Revita presents its innovative Nano Coating Process, a proprietary anti-mirobial and anti-dust mite protection service.

Rug renovation and cleaning specialist Revita rugs, which recently unveiled a cutting-edge stain protection system, will introduce audiences to its latest innovation, an anti-microbial and anti-dust mite Nano Coating Process. For allergy suffers or others with asthma and other respiratory issues, the new technology offers another tool in the arsenal to protect the home against environmental triggers such as dust mites and mold.

The company will offer show shoppers Nano Coated Socks, which they will be encouraged to wear to a tough gym work out and then seal in a plastic baggie. Once removed, the socks remain odor free, a sign that the coating prevents the growth of bacteria. 

TIBETANO


Tibetano's Cocdril in denim colorway is crafted of hand-knotted wool and silk from Nepal.

"We've been doing the show since 2008," says Tibetano's Rebecca Nazar"It has been a great show for us consistently, and has a nice mix of designers and high-end consumers." 

The company will offer an assortment of rugs including a selection a large selection of hand-woven jute designs, including the hand-woven, made-to-order Tome, Bluff and Brace. In addition, company will present a range of fresh looks including the tribal-like Moroccan weave Kobi and the abstracted Oasis. 

WARP & WEFT


First-time AD Design show participant Warp & Weft will feature its newest contemporary collections, such as Fresco in turquoise.

Last-minute entrant Warp & Weft debuts at the AD Design Show with owner Michael Mandapati telling RugNews.com, "No question I am very picky about how we show our product.... 

"I remember people saying why do you want to be direct to consumers ... You could hurt your brand and existing relations, but now there are more and more designers walking the show. 

"I really think it will be good for us, the business has changed so much ... You  have to be in front of your customers, so if they are walking a show you have to have a presence." Though the New York studio hasn't exhibited at the AD event before, Mandapati has been attending it for the past six years, and notices how in the past three years it has improved and attracted designers.

Warp & Weft will be showcasing its newest contemporary collections of Indian and Nepalese hand-knotted rugs.   

WOVEN CONCENPTS


Woven Concepts, which makes sure it leaves a green carbon imprint with the creation of each hand-made rug, debuts the multi-dimensional Odyssey collection shown in Glen design in hydra colorway.

Boutique, hand-made rug purveyor Woven Concepts returns to this designer focused event with its new Odyssey Collection, which features three dimensional and multi textural effect. 
 
WOVEN LEGENDS


One of the few traditional Oriental rug makers at the AD home show, Woven Legends' offerings stand out for classics like this Uskadar collection rug crafted by Syrian refugees in Turkey under the company's Anka Project.

Woven Legends stands out among other rug participants with its offering of traditionally crafted hand-made rugs featuring iconic Oriental motifs. The company was recognized in 2015 with several awards for its Anka Project in which Syrian women living in refugee camps in Turkey are taught to weave and employed to create rugs for its Heriz and Uskudar collections, among others. (Read full story.)


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