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02282019 Loloi Rugs Expands High Point Market Showroom to 30,000 Feet

2/28/2019
LOLOI RUGS EXPANDS HIGH POINT MARKET SHOWROOM TO 30,000 FEET


With the goal of elevating its brand experience for showroom visitors Loloi adds 12,000 feet to its current IHFC space to house a growing roster of collections.

DALLAS -- Loloi Rugs is nearly doubling the space of its High Point Market showroom, the company announced today. Loloi will now take up 30,000 sq. ft. at IHFC Showroom #D-320, an increase of 12,000 sq. ft. 

According to Amir Loloi, CEO, the expansion included the large hallway behind the company's showroom, as well as three existing showroom spaces.
 
"Our growth has been extraordinary, and this showroom expansion is an opportunity not only to add some much needed space for our growing collections, but to also elevate the brand experience for showroom visitors," said Loloi.
The larger showroom will allow for better merchandising of Loloi's products, while providing a smoother and more comfortable traffic flow and overall customer experience. 
 
The additional space will also allow for larger rug displays for all branded and licensed collections, including Magnolia Home by Joanna Gaines, ED Ellen DeGeneres, Rifle Paper Co. and Justina Blakeney.
 
"Our showroom will now present a dynamically different experience for our High Point visitors, and it's another exciting initiative we are doing to mark our 15th anniversary year," Loloi added.
 
A major showroom expansion will give Loloi more room for spacious displays like this one for new ED Ellen DeGeneres rugs photographed at the October 2018 High Point Market.

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