NEW YORK - The gap between fashion and home design disappeared today when 90 Oushak rugs from Safavieh completely lined every inch of floor- and wall space at the Tory Burch fall 2015 fashion show held in conjunction with New York Fashion Week.

Burch describes the collection as "Marrakech meets Chelsea." And with looks she says are inspired by London bohemia, the designer wowed invited guests with fabrics bearing beautifully crafted embellishments, garments layering texture upon texture, purses from small saddlebags to oversize carpetbags, studded boots with tribal designs and more. 

The show was live-streamed at 9 a.m. to Tory Burch fans from its 583 Park Avenue Fashion Week venue via the Tory Burch website. Click to View.

"Our rugs enveloped the entire space to create a tent-like ambience. They were layered across the runway, under guest seats and on the stage set from which the models entered," explained Darioush Yaraghi, Safavieh vice president.  He said set designers hired by Burch contacted Safavieh Home Furnishings' Broadway store early in the planning stages for the show.

"They chose our Oushak collection for its classic but updated nomadic look, and selected the line because its pale color palette would not fight the bold fabrics and colors of the collection."

Sizes of the Oushaks borrowed for the show ranged from runners and 4x6 rugs to 10x14s and 12x16s.  "We don't have 90 different designs in the collection, but almost every one of them was represented, many in multiple color ways," Yaraghi said.

Many designs in the new Tory Burch collection feature patterns that illustrate the close connection between current trends in home furnishings and women's wear.  Motifs borrowed from nomadic carpets and ikat textiles are evident, and counter any predictions that the popularity of Bohemian chic home decor is waning. 

02.17.15