NEW YORK - As the doors close on the 2015 NY Now fair, two young contemporary brands, DwellStudio  and Jonathan Adler Enterprises, are gearing up for an expanded range of rugs, company representatives noted at the major home goods expo held in New York City, from Jan. 31 to Feb. 4. 

DwellStudio has a plan in the works to dramatically increase its collaboration with Surya, which introduced DwellStudio rugs at the Fall 2014 High Point Market, and Jonathan Adler is expanding its collaboration with home decorating giant Kravet beyond fabrics and trims to include a series of rugs, according to representatives from both graphic-minded labels exhibiting NY Now.  
 

DwellStudio's Pamisa Sahay reported that the company has a "very large launch" slated for the April High Point Market, noting that customers can expect to see iconic DwellStudio patterns and designs underfoot, some of which will cull Indian motifs for inspiration.

Known for its modern aesthetic, DwellStudio launched a transitional first series of rugs and a more neutral palette in collaboration with Surya last fall in four collections: the hand-knotted Ludlow & Thompson range of updated traditional designs; the hand-tufted wool Madison, inspired by classic geometric patterns; the hand-woven wool Rivington range of bold, graphic motifs reminiscent of '60s Pop Art; and finally, the hand-knotted jute Tangier, which offers a down-to-earth texture and dimensionality. 

"We officially launched DwellStudio this past October, and we will be expanding on that debut with additional designs at High Point Market in the spring," confirms Surya's Satya Tiwari. "Our market introduction of DwellStudio rug designs was very well received. Building upon this positive response, we will be significantly expanding our DwellStudio offering at High Point Market and subsequent markets, adding new constructions and color choices to give designers and retailers even more trend-forward design options. We look forward to sharing these exciting new designs with spring market goers and to continuing to grow our partnership with DwellStudio."
 

Adler Adds On Some Neutrals Too

Of the recent addition of rugs to the Jonathan Adler for Kravet collection, Nick Lomangino, vice president, floor covering at Kravet Inc., says, "We created two rug collections with Jonathan Adler. One is a high-low all-wool line made in Pakistan, with a cut pile, more like an antique rug in traditional styling, but with lots of irregularity to give it an antiqued effect." 

"The other, also hand-knotted, features a higher pile and is made from undyed natural hemp and bamboo silk with lots of striations in it," he continues. Lomangino said that the Adler rugs include a total of 12 SKUs available in standard sizes. They are an expansion of the exclusive Jonathan Adler for Kravet fabric collection launched in 2012. While the fabrics embody the New York designer's signature modernist, bold graphic style, the rugs take a more neutral transitional approach.

"We had worked with them [Kravet] on Jonathan Adler for Kravet fabric and felt that rugs were a natural extension," says spokesperson Ryan Dziadul, adding that the range is distributed via Kravet showrooms, Jonathan Adler stores and the Jonathan Adler website. Adler also has a private label kilim rug program. The offering is signature Adler and ranges from an oversize anchor with border to a classic tile-pattern design.  

"We are all about kilim and flat weaves, those are authentic to our world," Dziadul says. "Rugs are a category we are growing and we have a very specific point of view. Jonathan always says, bold, graphic rugs are a great place to start when designing a room." 

02.09.15