DALLAS--Loloi inked a deal with designer and TV celebrity Joanna Gaines, founder of Magnolia Homes and the host of HGTV's
Fixer Upper. The new Gaines collaboration with Loloi will include an exclusive line of rugs, pillows, and throws, set to debut at the upcoming High Point Market in April.
"We are big fans of Joanna's fresh but timeless style and see this collaboration with another Texas-based personality as the perfect fit," says Amir Loloi, president of the rug and home accessories maker. "Her passion for great design together with our attention to detail, quality and construction will make this a really successful collection."
Joanna Gaines and her husband Chip Gaines opened their own business, Magnolia Homes, and started flipping homes in Central Texas. They caught the eye of HGTV execs and Fixer Upper was born. Now in its third season, the show is an HGTV favorite for its budget-friendly, home-grown approach.
"The best thing about a rug is its ability to transform a space, but it can be a serious challenge to find the right one" says Joanna Gaines, lead designer and owner of Magnolia Homes. "With this in mind, I'm so excited about this partnership with Loloi. Rugs are an effortless way to bring warmth, add texture and define spaces in your home, and I hope this unique, fresh and classic line will make your rug shopping experience one step simpler. No matter your style, I think will we have just the thing for you."
The Magnolia Home by Joanna Gaines product line for Loloi will be on display in April at the High Point Market. Visitors to Loloi's showroom can expect to see a dedicated space of vignettes featuring all new products along with giveaways inspired by Joanna's Magnolia Home collection.