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01/20/2005 Mohawk Select Opens Showroom

1/19/2005

MOHAWK SELECT OPENS ATLANTA MARKET SHOWROOM

ATLANTA -- Mohawk Select is opening its first showroom this week at space 3F1 in AmericasMart Atlanta.

Mohawk Select  is part of Mohawk Home. The  year old brand  serves as a bridge line positioned between higher end Karastan rugs and value-oriented Mohawk Home products.

 The 1,700 sq. ft. space is located within steps of Karastan's showroom. 

Mohawk Select is marketed through Karastan, which has dedicated a rug sales force for this enterprise.

"Mohawk Select is positioned to appeal to the specialty store and furniture retailer,€VbCrLf explained Bill Storey, Karastan's senior vice president and general manager. "The collections in Mohawk Select were exclusively developed for themid-market niche. It offers savvy styling with value pricing. Most  6 x 9 rugs retail  in the $199 to $399 range.€VbCrLf

Included in the Mohawk Select group are contemporary styles, transitional looks and traditional mainstream. Colorful novelty patterns from the Susan Sargent license are also included in the line. 

Mohawk Home is a division of Mohawk Industries. 

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