SADDLE BROOK, N.J. -- At this week's New York Home Fashions Market, Nourison introduces area rugs and home accents with bold color, texture and the nature-inspired Studio NYC Design Organic Modern collection at its 295 Fifth Avenue showroom.
At market, Nourison also opens its lower level showroom to Iconix Brand Group which is hosting a Waverly Concept Shop through Wednesday, March 21. To celebrate spring, Waverly will present a greenhouse theme from bright florals to neutrals and geometrics in blue and green hues.
The concept shop will showcase a range of patterns, colors and product categories to retailers. The Waverly Vintage Lux area rug collection will also be on display, featuring an Instagram giveaway for attendees, in which one lucky winner will be able to choose any 5x8 rug from the Vintage Lux collection.
Nourison's Ankara Global collection debuts at NY Home Fashions Market with ornate Persian and Turkish designs combined, and distressed to create updated traditional patterns.
Three new Nourison brand area rug collections - Ankara Global, Passionate, and Vintage Kashan - debut in answer to consumer demand for updated traditionals. Ankara Global brings ornate Persian and Turkish designs together with intricate distressed patterns ranging from dense florals to traditional center medallions in a rich, colorful assortment. Passionate provides a mix of Bohemian charm and Old World elegance with traditional motifs andbotanical corner and medallion patterns in lively colors. The Persian-inspired Vintage Kashan collection features all-over or center star medallions.
The Passionate collection by Nourison will launch at NY Home Fashions Market.
Nourison's popular Celestial collection adds several new unique and vivid designs in shades of ivory, teal, pink and sunset. And Studio NYC Design area rugs designed by studio co-founder Nancy Fire, offer contemporary, eclectic patterns using a jacquard-style weave in shades of blues, greys and creams. In addition to rugs, the premiering collaboration with Studio NYC Design also includes pillows and throws with the same organic, modern and nature-inspired feel
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Market shoppers will find a focus on texture with the Luxe Shag and Moroccan Shag collections. Luxe Shag plays upon texture with a plush two-inch pile in solid greys, neutral tones and Moroccan lattice designs. Moroccan Shag adds to its assortment with silver and grey colorways in linear patterns.
Nourison launches three cotton accent rug collections with fringe detail including the classic designs of Persiana.
New cotton accent rugs to be introduced include Persiana with fringe in shades of red and navy, Tribal Chic in a range of aqua, light blue, navy, coral and grey, Native Art in linear patterns and fringe and Patina printed rugs with a stonewashed finish. New designs added to Kathy Ireland Home Pelham include geometric patterns in blue, denim, light grey, grey and black.
The Kathy Ireland Home Pelham line adds new geometric patterns for NY Home Fashions Market.
Mina Victory Home Accents showcases holiday pillows with nutcracker, dog, and flamingo designs, and plush animals including a crocodile, elephant, llama and holiday mouse. Shag pillows in neutral tones of beige, light grey, and cream and boho pillows in ocean and blush will also be introduced.
Nourison's New York showroom windows at the 295 Fifth Avenue Textile Building are bright, colorful and playful with bold, geometric and plaid patterns featuring the Oakdale and Celestial collections. The kathy ireland Home Malta and Silver Screen collections showcase delicately distressed patterns for a vintage vibe. The inside windows display the Studio NYC Design and Deco Mod collections.
Nourison adds the fringed accent rug line called Native Art for NY Market shoppers.