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11072016 Jaipur Rugs Wins German Design Award for Second Consecutive Year; Doubles Success with Two Accolades IN 2017

11/7/2016
JAIPUR RUGS WINS GERMAN DESIGN AWARD FOR SECOND CONSECUTIVE YEAR; DOUBLES SUCCESS WITH  TWO ACCOLADES IN 2017


Jaipur Rugs' Kras design, from the Free Verse collection designed by Kavi, recreates the look of foil.

NEW DELHI, INDIA -- After winning the prestigious German Design Award 2016 for its Anthar rug, Jaipur Rugs has doubled its success, garnering the German Design Award 2017 (Special Mention: Excellent Product Design) for two rugs from its Free Verse collection.

"Being recognized with this prestigious honor for the Free Verse by Kavi collection for the second consecutive year truly affirms our commitment to continually elevating the quality of our designs," said Asha Chaudhaury, president, Jaipur Living. The award ceremony will take place in February 2017 in Frankfurt, Germany. 
 
The two rugs (Kras and Taittu) are a part of Jaipur Rugs' Free Verse collection, designed by Kavi. Kras recreates patterns from crushed foil paper. The rugs are created through carefully studying the way light falls on each crease. Taittu is designed from the patterns of a rib knitted sweater. Each rise and fall is the result of carefully hand-knotted wool and silk.

 
Jaipur Rugs' Taittu, part of the Free Verse collection designed by Kavi, received the prestigious German Design Award.
 
The creations in Free Verse can be described as modern interpretations of ages old observations. The patterns may be found in nature or in the form of beauty in unexpected places. The result is a brand new vision and "non-artists" are celebrated through these creations.

The award is the premium prize of the German Design Council, an internationally active institution committed to discovering, presenting and awarding unique design trends. Established in 2012, it is already one of the of the best-known design competitions in the world and is held in high regard in professional circles and beyond.
 
A panel of experts from the German Design Council nominates only those products that set themselves apart from their competitors due to their design quality, making Jaipur Rugs achievement even more distinct.

Jaipur Rugs Company Pvt Ltd. is the sister company to Jaipur Living, and one of the largest suppliers of luxury hand-crafted rugs, including the best selling collections from internationally recognized designer, Kavi, who has spent much of her life traveling the world and practicing diverse art forms, including painting, sculpture and screen-printing. She draws from the rich heritage of her childhood home in rural India and the simplicity discovered in global travel. A graduate from the School of the Art Institute of Chicago (SAIC), Kavi is the recipient of numerous international design awards that celebrate her unique approach to design

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