|
Preview First Rug Designs
LOLOI TO LAUNCH MAGNOLIA HOME BY JOANNA GAINES COLLECTION AT HIGH POINT MARKET
At High Point Market, Loloi will unveil its first rug collections, pillows and throws from Magnolia Home by Joanna Gaines. The company's newest licensing partner, Gaines is an interior designer and hosts the highly successful HGTV show, Fixer Upper.
|
DALLAS -- Loloi will unveil its first designs in a new licensing partnership with renowned designer and HGTV personality Joanna Gaines at High Point Market. Gaines' eight rug collections, 40-plus pillow designs and reversible throws will be unveiled in Loloi's High Point showroom, IHFC D-320, from Apr. 16-20, 2016. Loloi is hosting its annual market party at 5:00 p.m., Sunday April 17th in the showroom.
 |
"The Loloi showroom should be electric this market. We've already received so much positive feedback from customers." -- Amir Loloi, Loloi Rugs |
"We couldn't be more thrilled to partner with Joanna Gaines of Magnolia Home on a beautiful line of rugs, pillows, and throws," said Amir Loloi. "We've already received so much positive feedback from our customers on the announced partnership earlier this year, and we can't wait to reveal the product, too. The breadth of the assortment is something Joanna and everyone at Loloi is extremely excited about. The Loloi showroom should be electric this market."
"The best thing about a rug is its ability to transform a space, but it can be a serious challenge to find the right one," said Gaines. "With this in mind, I'm so excited about this partnership with Loloi.
At Loloi's High Point Market showroom, Magnolia Home by Joanna Gaines will debut eight rug collections (Tulum shown above), plus more than 40 decorative pillow and reversible throw designs.
"Rugs are an effortless way to bring warmth, add texture and define spaces in your home, and I hope this unique, fresh and classic line will make your rug shopping experience one step simpler. No matter your style, I think we will have just the thing for you," explained Gaines, who co-hosts with her husband Chip Gaines the popular HGTV home remodeling show Fixer Upper.
With rich textures and bold patterns, Gaines gives contemporary styles a classic twist to bring originality, quality construction and visual appeal to every design.
Chip and Joanna Gaines, co-hosts of HGTV's Fixer Upper, and owners of Magnolia Home, introduce rugs, pillows and throws for Loloi that reflect the broad range of decorating styles seen in Joanna's interior designs.
The new rug collections which will be part of Magnolia Home for Loloi include:
Brushstroke Collection
Beautiful colors meet bold patterns in the Brushstroke collection of hooked rugs crafted in India of 100 percent wool. Brushstroke rugs offer an added touch of playfulness with multi-colored fringe.
Chantilly Collection
Unique ombre designs featuring calming color options and fun tassels characterize the Chantilly collection of hand woven rugs made in India of 100 percent wool.
Drake Collection
Featuring neutral earth tones in predominantly solid colorways, the Drake collection is designed in 100 percent jute to bring a textured raw elegance to any room.
Ella Rose Collection
Available in classic patterns with a fresh blue and grey color palette, the Ella Rose collection is power-loomed in Turkey of polypropylene and viscose.
Emmie Kaye
Delicate pattern work inspired by traditional Nordic sweater motifs distinguishes the reversible Emmie Kaye collection. Hand-woven in India of 100 percent wool, the designs offer a sophisticated Scandinavian style.
Lotus
Power-loomed in China of 100 percent polyester, the Lotus collection features kaleidoscope designs in neutral colors.
Tulum
A Moroccan-inspired look, Tulum is hand-knotted in India of 100 percent natural undyed wool that is subsequently hand-knotted onto a natural wool flatweave base that is ideal for high traffic areas.
Kivi
Power-loomed in Egypt of polypropylene and polyester, the Kivi collection is a classic design distressed to look modern and up to date.