EMMA GARDNER LAUNCHES
EMMA AT HOME BRAND
LITCHFIELD, CT – Emma Gardner Design will launch a new label, Emma at Home, during the International Contemporary Furniture Fair, May 15 to 18, 2010 at the Jacob K Javits Center in New York. Chandra Rug is the company's rug licensing partner for the new brand.
Chandra had a soft opening of the hand-tufted Emma Gardner at Home collection in High Point. A full-scale introduction, with a personal apperance by Emma Gardner, will take place at the Summer Atlanta market, according to Ravi Tiwari, vice president of Chandra.
“We have accomplished a lot with Emma Gardner Design in the high-end and luxury category and now is the time to bring Emma’s sense of design to a broader market,†said Patrick McDarrah, president of Emma Gardner Design.
Emma at Home, a label targeted at retail consumers, will launch with two lines that will be available through retail stores, retail websites and Emma Gardner Design’s own website which is being relaunched to enable e-commerce.
One of the collections being introduced with the Emma at Home label will be Sunset on Mars, a throw blanket made of baby alpaca and made in Peru. A 54â€x72†will retail for $189.
The company is producing the throws while the rugs will be via a licensing agreement with Chandra Rugs who launched at High Point in April.
05.13.10
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