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N.Y. Market Intro
KAS ADDS HARBOR COLLECTION TO GROWING IN-STOCK OUTDOOR ASSORTMENT
The new Harbor collection from KAS includes Aqua Empire, a UV-treated polypropylene design evoking the on[point colors of Sunbrella fabrics for outdoor furniture.
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NEW YORK -- Rug buyers looking for one-stop shopping in the indoor-outdoor rug category will find a growing assortment at KAS for this increasingly important segment. At this week's New York Home Fashions Market, Mar.14 - Mar.17, the company will highlight the new Harbor collection with 12 transitional designs at its 295 Fifth Ave. showroom, Suite 819.
Harbor, ranging from sophisticated nature-inspired themes to coastal, nautical, floral and tile motifs, joins a stable of eight other KAS all-weather rug collections that include the Key West solid color shag and flatweave Vista collections introduced at fall and winter markets, and the licensed Donny Osmond Home Escape collection.
"Indoor-outdoor is a growing category for us across the board -- across the whole industry, which I'm sure you've seen, so we wanted to grow our indoor-outdoor program before the season hit. All of our new products were in stock," said Santhi Yarlagadda, vice president of business development for KAS.
"I think Harbor is going to be our hottest indoor-outdoor product yet. The colors are based on the Sunbrella fabric palette, so the rugs can tie right into the furniture that every body's doing: the white, blue and the trending pistachio green; the gray and gold," Yarlagadda told RugNews.com.
A high-low hook construction, Harbor is silkier to the foot than the company's first outdoor hook, Meridian, which is offered at a lower price point. "Harbor is a step up from Meridian because it is a high-low pile with much more artisan work, and there are many more colors. The retail is $260, a higher price point, but it speaks to a different customer. The designs are trendier and the colors are spot on."
Also spot on are the colors in the new Key West shag collection. "The color base is very livable. We've added in some trendy colors to the neutral classics. So they may seem bright, but once you put them on the ground, they're right. And it has a great retail: $225," Yarlagadda says.
From the new Harbor collection, Ocean Lagoon (above) is a wavy indoor-outdoor stripe debuting at NY Home Fashions Market. Below, KAS Rugs' indoor-outdoor Key West shag ($225 retail) complements outdoor furniture fabric colors and patterns.
For traditionalists, KAS offers Lucia at $135 retail. "Feel it," Yarlagadda says. "It is super soft but 100 percent polypropylene, UV treated; and all traditional, classic patterns. There's not a lot of traditional in the indoor-outdoor world, so we kind of wanted to add our touch for that consumer too."
Vista ($124 retail) rounds out the new offerings with a flatweave construction and transitional designs that are equally fashionable outdoors or inside the home.