Loloi to Host Book Signing for New Licensing Partner Justina Blakeney at HP Market

DALLAS - Loloi's newest licensing partner, designer, award-winning blogger and author Justina Blakeney, will be signing copies of her New York Times best-selling book, The New Bohemians, at High Point Market. The book signing will take place from 3:30 to 5 p.m., Oct. 18 in Loloi's Showroom, IHFC D-320, and the first 100 registered buyers will receive a free signed hardcover copy of the book. The event also marks the debut of Blakeney's two new rug collections and new pillow designs for Loloi.

The New Bohemians explores 20 homes located primarily on the East and West coasts, and includes exclusive interviews with the owners. Each home is accompanied by an Adopt-an-Idea section offering general decor, styling and shopping tips for easy duplication in your own home. The book also features 12 do-it-yourself projects created by Blakeney, which were inspired by objects found throughout these homes.

"Justina sees 'new Bohemians' as creative individuals who embrace free-spirited, no-rules lifestyles and apply that attitude to all areas of their existence - including their homes," said Cyrus Loloi, Principal. "This book signing gives those who have a 'new boho' approach to design the chance to meet and mingle with a designer who exemplifies this style, and also introduces the creative mind behind our innovative new designs."

Everyone is welcome to come to meet Blakeney, mingle and enjoy a free open bar and snacks. Following the book signing, the celebration will continue with Loloi's annual Market Party featuring a live band, dancing, catered food and an open bar. Party festivities will begin in the showroom at 5 p.m.

Justina Blakeney is a designer, author, award-winning blogger and one of the most followed design personalities on social media. Blakeney's bohemian aesthetic emerged out of her multicultural upbringing in Berkeley, CA. The convergence of cultures in her childhood home gave her an appreciation for mixing things up when it came to home décor. Her degree from UCLA in World Arts and Cultures, as well as extensive international travels also informed her aesthetic. It was this creative spirit and a love of sharing that compelled her to start a design blog when she returned to the US after living and designing in Italy for seven years. For Justina, decorating is about feeling free, having fun and getting a little bit wild. This partnership with Loloi marks Blakeney's first product collaboration in the home space.