LAS VEGAS MARKET EXPANDS
RETAIL RELATIONS TEAM
LAS VEGAS – Las Vegas Market has increased its retail relations team to include 30 full-time staff, with dedicated representatives for the gift, home décor, furniture and lifestyle categories as well as two field representatives. The enhanced retail relations team is expected to generate significant increases in buyer attendance for the upcoming Summer Market, Sunday, July 27, to Thursday, July 31, 2014.
“This substantial expansion of our retail relations workforce is part of our three-year strategic growth plan and reflects International Market Center’s commitment to increase Las Vegas Market buyer attendance at a level commensurate to our recent resource expansion,†said Scott Eckman, IMC chief marketing and strategy officer.
Las Vegas Market has intensified buyer outreach efforts through its retail relations call center, which has made more than 14,000 calls to date for the Summer Market and registered 4,200 new and returning gift and home décor buyers from 47 states so far.
The call center has enlarged its buyer database to encompass more than 175,000 prospective retail attendees, and the newly-expanded Retail Relations team plans to contact more than 90,000 buyers, and to register more than 10,000 attendees prior to the Summer Market.
The Summer 2014 Las Vegas Market will take place July 27 to 31, 2014, at World Market Center Las Vegas.
05.26.14
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