TROY, N.C. -- Capel Rugs is making major expansions to two high-profile licensing programs at the fall 2016 edition of High Point Market.
The company's introductions include a new custom-design collection being added to the CocoCozy program as well as three new collections for the Biltmore line. In addition, Capel Rugs is expanding its flagship line with two new braided designs. The new collections can be seen in Capels' showroom at Market Square, Space 112.
The CocoCozy line, first introduced in 2013, is adding a new Color Block collection this market that will enable consumers to mix and match up to three colors from a palette of 12 choices, including light green, navy, black and gray. Hand-loomed in India of wool, the contemporary-leaning heathered design will ship to the U.S. in 90 days from the time of order. The new Color Block rugs can be ordered in any size up to 15 x 20.
"We're taking a high-end, textured look that typically costs thousands of dollars and bringing it to the masses at a much more affordable price, said Cameron Capel, vice president of national accounts for Capel Rugs. A typical pattern in the new Color Block program is designed to retail for $699 or lower for a 5 x 8 size. "Consumers can pick the colors that are just right for them. It's a very elegant design in a palette of warm, soothing tones that's right on trend with what's happening in the market."
In addition to Color Block, the CocoCozy collection also is adding a new machine woven design called Finesse Tower Court, and two hand tufted designs called Glace and River. Finesse Tower Court is inspired by one of Coco's best-selling designs from her textile line and is available in four color ways: Charcoal, Spa, Capri Blue and Barley. A transitional, hand tufted design, Glace is made of a wool and viscose blend and comes in four color ways â۠black cream, silver grey, crystal blue maize and garnet cream.
For Capel Rugs' Biltmore collection, which is marking its 11th anniversary this year, three new collections will debut this market, bringing the line's total number of collections to 15. The latest additions include:
CENTURY Capel Rugs new Biltmore Century Collection is made in India of a New Zealand wool and nylon blend. This Wilton woven rug comes in two designs and five colorways: Floret in light green, red and mushroom; and Vista in moss green and cream. A 5'3" x 7'6" rug may retail for $749.
ESTATE Bright, on-trend colors and detailed traditional designs combine to create the Biltmore Estate Collection. Hand knotted in India of 100 percent wool, Estate comes in five designs and colors. A 5'6" x 8'6" rug may retail for $2,049.
PALISADE The Biltmore Palisade Collection is hand knotted in India of 100 percent wool and features an intricate design in a soothing and subdued stone colorway with additional colorways coming soon. A 5'6" x 8'6" rug may retail for $2,049.
Capel is one of Biltmore's longest-running licensing partners, an association that began in 2005 with the reproduction of antique textiles from Biltmore House, America's largest privately owned home. The line of rugs has since evolved to include designs that are inspired by Biltmore's gardens, architectural details, fine art objects, terrace views and furnishings.
Capel Rugs will hold a daily social event from 3 to 6 p.m. on Saturday, October 22 through Monday, October 24, featuring a selection of award-winning Biltmore wines and scrumptious cheesecakes.
"We are extremely pleased to be entering into a second decade of partnership with Capel Rugs and are excited about what the future holds," said Tim Rosebrock, vice president and general manager of Biltmore's licensing division. "Together, we've created a line that has stood the test of time and speaks to the exceptional legacy of Biltmore while staying relevant to trends."
NEW BRAIDED DESIGNS
Capel is also debuting two new U.S.-made braided designs this market: New Homestead and Bonneville.
An updated version of Capel's oldest braided design, the first braided rug to be made completely from chenille yarns, New Homestead has come back to life in an assortment of today's hottest colors. Constructed in a new spin of fibers that mixes polyester, polypropylene and cotton, New Homestead is available in marble, vista, sundried red and fountain blue colorways.
New Homestead by Capel Rugs is an update of the brand's oldest braided design, and features chenille yarn and fashion colors.
Bonneville, the other new braid being added this market, features a wool-nylon construction. The pattern is offered in four colorways -- aqueduct, pearl river, denim and sandy beach. Bonneville is available in oval and concentric shapes and sizes up to 360 square feet.
"As we head toward next year's celebration of our 100th anniversary, we wanted to showcase our talents in braids by bringing out some fresh looks and colors," said Capel. "These new designs provide the nostalgia our customers crave while also being on trend with current colors."
HAND-KNOTTED JUTE
Capel also will be showcasing a new hand knotted jute design (Bengal) as well as eight new collections introduced at summer markets that are new to High Point. They include three hand knotted designs (Barletta, Bodrum and Kasbah), three machine wovens (Gravity, Kodari and Tangier), one hand tufted model (Callista) and one hand loomed design (Simply Gabbeh).