"This
look book revitalizes our marketing presence and will take KAS to the
next level," said Rao Yarlagadda, president of KAS Rugs. "We look
forward to building on our relationships and helping our partners by
providing a valuable tool to help them sell more effectively and create
new distribution channels which will be beneficial to our retail
partners and our company," he explained.
Santhi
Yarlagadda, VP of business development, added, "KAS will produce look
books to keep pace with consumer demands and as a way to maintain better
retailer relationships. Customers were asking for more than just an
everyday catalog. The team at KAS listened and brought forth requested
features and more. With the number of new collections being unveiled at
each market, it is a constantly changing retail environment. This is a
whole new era for KAS, and we look forward to the surge of growth
ahead."
Included in the look book is a Trend Watch section highlighting some of
today's hottest trends in color and design and showcases KAS Rugs'
innovation in the field. In-depth care instructions and a Frequently
Asked Questions section are designed to help consumers and retailers.
The book presents an up-close look at all products including detailed
close-ups with color accuracy across all categories, including rugs,
pillows & poufs.
For
ease of functionality, KAS has segmented the catalog into broad
lifestyles while focusing further on important categories, among them
naturals, flatweaves and indoor/outdoor styles. For quick access to
products, KAS has expanded its numerical design index in each product
category. This is the company’s second annual fashion look book
including its full line of rugs, pillows and poufs.
To
request a hard copy of KAS Rugs' 2015 Look Book, contact a KAS sales
representative or email info@kasrugs.com. Join KAS on the hashtag #ColorwithKAS
and on social media channels.