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JAIPUR LAUNCHES NATIONAL
GEOGRAPHIC HOME WITH RETAILER "TRAVEL PHOTOS"
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Customers acted out their travel fantasies at the
National Geographic Home launch at Jaipur Rugs' High Point
showroom this week, at fun photo booths with props to complement
images from the organizations vast archives.
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HIGH
POINT, NC - Retailers entering the Jaipur Rugs showroom at High Point
Market were greeted with a photo booth for impromptu personal photos
that were taken with stuffed wild animals and dramatic images from the
National Geographic Magazine photography archives as backdrops. Fun
props were also available from safari hats to sunglasses, goatees and
more. Adventurers from designers to big box retailers joined the
festivities, showing their spirited creativity and "vogueing"
capabilities, all of which can be seen on Jaipur's Facebook and
Instagram pages.
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Hand tufted of pure wool (5x8, $469), the big cats rugs bring
awareness to the plight of these felines and the need to
preserve them.
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The vast
source of imagery in the National Geographic archives also served as
inspiration for the beautiful line, said representatives of both
companies. At a press breakfast on Monday, April 20, Elisa Andruzzi,
design manager for Jaipur explained the inspiration behind the new
product line, which includes National Geographic home rugs, pillows and
poufs.
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The influence of birds and feathers is evident in the National
Geographic Home Collection.
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The
collection is divided into four themes, one inspired by National
Geographic's Big Cat initiative, which has a mission to protect
endangered and threatened wild cats and their habitats. "We thought that
would be a great thing to highlight as a story and saw a big opportunity
to include more animal print in our assortment," Andruzzi said.
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Rugs inspired by big cats, fossils, microscopic organisms and
more create fashion statements in silvery grey.
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Another
story featured aerial views of National Geographic art, including birds
in flight, a train station and perspectives of animals in fields from
flight-seeing tours. Another trend story called Microscopic plays with
single-cell organisms viewed from microscopes fossil finds and plant
cells.
Already
shown in pre-market teasers, designs from the Feathers series are
interpretations of wild bird plumage and even a rug based on the peacock
feather.
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Products from each of the National Graphic Home themes mix and
match for full room coordination.
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Elizabeth
Levy, senior manager of licensing for National Geographic, explained
that every sale of National Geographic Home products from Jaipur help
preserve wild spaces worldwide.
“Getting
involved with Jaipur and making these beautiful products is to support
our important causes,†she said.
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RugNews.com editor Carol Tisch gets in the safari state of mind.
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04.21.15
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