ORIENTAL WEAVERS GROWS OUTDOOR & MADE-IN-AMERICA CATEGORIES WITH SUMMER 2017 INTRODUCTIONS
Buyers looking for fashion's newest colors and designs will find them in OW's Dawson, a debuting Made-in-America collection.
LAS VEGAS -- Oriental Weavers' comprehensive lineup of introductions for the summer 2017 Las Vegas Market continues to build market buzz with innovations in design, weave, and directional color.
What's more, the company is on track with its Made in America production goals for 2017 and beyond. "We've introduced seven new collections for summer markets, two of them Made in the USA, so we will be able to deliver them as soon as September," Jonathan Witt, president OW, told RugNews.com. "We've been growing our domestic production and capacity for the last three years, and 35% of our rugs are going to be made in the U.S. by the end of the year"
The two new American-made lines, Beckett and Dawson, debut along with three additional indoor collections from Egypt: Luna, Raleigh and Verona.
Underscoring its dominant position in the outdoor category, OW also launches two in-out collections for summer shoppers: Barbados and Marina. Asked about the strides made in fashion and weave in all-weather rugs, Witt explained, "When the outdoor category started, it was very simple with one to two color flatweaves.
"We stepped it up a little bit by adding some loops and textures to those two-color looks. Then we were able to make the machines go to five-color, and played with different yarns. We've continued from there, and now we have an eight-color. The Barbados collection we're marketing this summer is an outdoor cut and loop construction that buyers really liked in Atlanta," Witt said. "We're stepping up the game with high-lows and other different textures. It's way a to bring newness to the category."
MADE IN THE U.S. INTROS
The new Beckett collection by OW incorporates 50-plus colors in designs from spanning abstract to traditional themes.
Made in the U.S.A., the new Beckett collection by Oriental Weavers includes over 50 shades of color in its designs, and a sun-washed palette of mineral hues, including slate blue, warm clay, soft moss green, blue agate, cinnamon and mahogany. Patterns range from chic global traditionals to painterly abstracts, all machine woven of 100 percent polypropylene. Suggested retail is $699 in the 5'3" x 7'6" size.
Oriental Weavers debuts Dawson, collection of detailed designs machine woven in the U.S.with an artisan-crafted look.
Also machine woven in the U.S.A., Oriental Weavers' Dawson collection uses a textured barber-poled polypropylene yarn to create intricate designs with an artisan look. An array of decorative styles is included, among them distressed traditionals, abstracts, global traditionals and tribal motifs.
Barbados by Oriental Weavers, a hit at the summer Atlanta rug market, premieres in Las Vegas for shoppers looking for newness in outdoor designs.
The new Barbados indoor-outdoor collection showcases globally inspired tile patterns and simple geometrics in a 100 percent polypropylene cut and loop construction. Machine woven in Egypt, the line's refreshing new color palette features light strawberry, sage, and atmospheric blues including washed denim and light sky blue. Suggested retail is $359.
An over-scaled Persian medallion brings high style to outdoor spaces in the new Marina in-out collection by Oriental Weavers.
Oriental Weavers introduces Marina, an indoor-outdoor loop construction, machine woven in Egypt of 100 percent polypropylene. The collection's casual and sophisticated outdoor patterns are shown in a color range including black, navy, ivory, sand and gray. Marina retails at $259.
Old World designs take on new texture and fashion flair in black and white in the Luna collection from Oriental Weavers.
Luna by OW is a high-density, machine woven line of textured polypropylene designs in a favorite consumer decorating palette -- black and white. Crafted in Egypt, the collection retails at $399 in the 5'3" x 7'6" size.
OW introduces traditional designs refreshed with fashion colors like this smoky teal in the Raleigh collection launched at summer 2017 markets.
The Raleigh collection from Oriental Weavers debuts in fresh new traditional patterns in fashion tones of navy, deep red, smoky teal and blush accents. Machine woven in Egypt of 100 percent polypropylene with a subtle sheen, the pile is dense and soft in Raleigh rugs, which retail at $599 in 5'3" x 7'6".
A flame stitch design in on-point neutral tones debuts in Oriental Weavers' new microfiber polyester Verona collection.
Verona, machine woven of 100 percent microfiber polyester for a luxurious soft hand, features a range of patterns from simple geometrics and textures to global-inspired designs. The palette is neutral, emphasizing brown, gray and ivory colorways and retail is $499 in the 5'3" x 7'6" size.