LOLOI LAUNCHES CAMPAIGN WITH TOP DESIGN INFLUENCERS PROMOTING COLOR IN RUGS
 Loloi introduces its new "Commit to Color" campaign featuring its new machine-woven Javari collection.
|
DALLAS -- Loloi has launched a "Commit to Color" campaign using top design influencers to be featured on a new microsite promoting its vibrantly colored Javari collection.
On the site, four of the biggest bloggers in home décor will encourage consumers to look past more traditional rug hues in favor of collections like Javari, which balances up to 25 colors in each design. The campaign was inspired by market response to the colorful collection in an industry dominated for years by neutral tones of blue, grey, and ivory.
"Since introducing Javari at the winter and spring markets, we have been thrilled with the response and enthusiasm the collection has received," said Cyrus Loloi, principal of Loloi. "Given the vibrancy and extensive, deep color palette of the collection, this is an opportunity to embrace color again in a big way."
Loloi showcases the Javari collection through design influencers on a newly launched microsite.
As part of the campaign, four major digital influencers were selected to partner with Loloi, and be a part of the "Commit to Color" movement. With an opportunity to live with a Javari design of their choosing, each influencer will showcase how they choose to style Javari, and what makes the collection truly unique for them.
The following influencers will be featured on the microsite as part of the campaign:
-Will Taylor -- Bright Bazaar
-Jenny Komenda -- Little Green Notebook/Adventures in Design
- Anthony D'Argenzio -- Zio and Sons
- Jordana Claudia -- Social Media Influencer
The Commit to Color campaign by Loloi encourages decorating with colorful rugs such as its new Javari collection.
Jenny Komenda, editor of Little Green Notebook/Adventures in Design blog, selected Javari in Berry Sunrise for her home. According to Komenda, "The Berry Sunrise rug is like a chameleon - you can pull almost any color from this beautiful rug! It is the perfect rug for neutral decor lovers looking to add a little subtle, easy-to-live-with color into their homes."
And Anthony D'Argenzio, the Creative Director of Zio and Sons said, "It's so refreshing to see a collection like Javari by Loloi. We love the unique use of color, playful patterns, and captivating texture."
The "Commit to Color" microsite launched on June 26 at https://javari.loloirugs.com/