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The
Woven Treasures calendar silver anniversary 2016 edition is
designed to be customized with the retailer's messaging and
brand identity.
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LOS
ANGELES - Paul and Tammy Shaper, creators of the annual rug industry
Woven Treasures calendar, have announced that they are ready to go to
press on their 2016 silver anniversary edition. To commemorate the wall
calendar's 25th year as a promotional tool for rug retailers
and cleaners, the husband-and-wife team traveled to Asia to film new
imagery featuring finely woven carpets and exotic locations.
"This
is an advertising rug wall calendar that successful rug retailers and
cleaners have given out for 24 years as a highly targeted technique for
building repeat and referral business. Orders are now being finalized
and shipments will begin next month, just in time for the upcoming
holidays," said Paul Shaper, a company principal.
"Woven
Treasures is a unique art calendar featuring world class antiques along
with the latest in fashionable contemporary rugs. It's a catalog of
magical carpets with backgrounds from exotic locations we have
photographed. Disguised as a functional wall calendar, it offers
motivation for the buyers to purchase from their thoughtful gift giving
retailer," Shaper explained. "Retailers and cleaners have successfully
target-marketed this business specific gift rug calendar to rug lovers
and to those they'd like to motivate to buy."
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Retailers can customize the calendar with a specific logo and
messaging (above) or choose the generic non-custom option
(below).
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"It
offers target marketing at its finest," said Joe Gabel of Serafian's of
Albuquerque. "I can't think of a more business specific gift for a rug
customer. It's so fulfilling to offer this unique rug calendar to
appreciative customers. No matter how high-tech my customers are, they
treasure the calendar and look forward to it every year."
Based on
the Shapers' record of success and initial response to the new design
and photos, Woven Treasures continues to be a stable and winning
advertisement for retailers. "It is a handy at-a-glance wall calendar
that many customers continue to prefer to digital calendars, and it's a
work of art that advertises the good taste of the retailer and the
customer who displays it."
The price
for custom printed calendars ranges from $2.50 to $8.25 each. Non-custom
calendars are also available. For more information see
www.OrientalCarpets.com
10.06.15
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