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WOOLS OF NEW ZEALAND ANNOUNCES "NATURAL BEAUTY" SPRING 2016 SALES EVENT
The spring Natural Beauty sales event is organized by Wools of New Zealand for its Premier Partners, a group of luxury showrooms across the U.S. offering New Zealand brand carpets and rugs.
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MARIETTA, GA -- The Natural Beauty of wool is the message Wools of New Zealand Premier Partners will be conveying to consumers in the spring sales event on Wools of New Zealand brand carpets and rugs scheduled to run from Apr. 15-May 31, 2016.
"This year's sales event emphasizes all the things wool does naturally: provide soft comfort, easy care and enduring beauty," says Hallie Cobb, executive director of North America for Wools of New Zealand. "Wool has a warm, sustainable and natural beauty that makes it a favorite of consumers. It combines a luxurious look and feel with practical considerations for performance and the health and safety benefits that are increasingly important to today's consumers."
Wools of New Zealand's Premier Partners are leading luxury showrooms that distinguish their business and increase their selling power by offering products made of New Zealand wool. "And during this event," Cobb says, "they are offering New Zealand brand carpets and rugs at a discount so more homeowners can enjoy the natural beauty of wool."
Wools of New Zealand supports this high-profile event by providing retailers with promotional tools including print ads, templates for local press releases, posters and e-banners.
Wools of New Zealand brand carpets and rugs are made of soft wool, a natural, non-allergenic fiber that works to improve the health and safety of a home by cleansing the air. It is also an environmentally friendly, rapidly renewable fiber that helps sustain the planet's natural resources.
The farmers who grow the wool used in Wools of New Zealand brand carpets and rugs follow strict guidelines for quality, traceability, environmental standards, best farming practices and animal welfare. This commitment to stewardship also is reflected in Wools of New Zealand's support of Heifer International, which provides sheep to needy families worldwide. As part of the spring 2016 sales event, Wools of New Zealand will make a donation to the Heifer Organization Gift of a Sheep program. Since 1944, Heifer International has provided livestock including sheep, seeds, trees and extensive training to improve the lives of needy families around the world. It operates in more than 50 countries.