09112014 SURYA TO UNVEIL NEW OUTDOOR CATEGORIES AT CASUAL MARKET

CALHOUN, GA - Surya will introduce a significantly expanded outdoor product offering during the 2014 International Casual Furniture and Accessories Market, to be held September 16 to 19 at its Merchandise Mart booth 7-4123 in Chicago. In addition to debuting several hundred products within its existing outdoor categories (rugs, pillows and poufs), Surya will launch a number of new categories, including outdoor lighting, mirrors, ceramic planters, garden stools, hurricane lamps and candle holders in a variety of textures and finishes.

Styles range from global-inspired designs and overscaled tropical motifs to solids, stripes and geometric patterns - all available in vibrantly-hued warm and cool color palettes for convenient mixing and matching.

The brand's new pillow and pouf collections are constructed of premium fabrics, including Sunbrella, to provide weather resistance and durability. Several rug constructions, such as a crocheted look typically seen on in indoor rugs, will be on display, as will a new outdoor collection from HGTV design personality Candice Olson.

"As consumers spend more time outside, they are looking for accessories that will enable them to create inspired outdoor living spaces that complement their indoor spaces," said Satya Tiwari, president of Surya. "As with our indoor offerings, our goal in expanding our outdoor line is to simplify the shopping experience by providing a single resource for coordinating outdoor accessories. In addition to offering a broad range of fashion-forward products, we will provide sales and merchandising tools to help retailers grow their outdoor business. We look forward to extending our reach in this important segment."

Surya has created a dedicated team to promote and sell its expanded outdoor line, including casual furnishings industry veteran Jim Levine, who was recently brought onboard to head the outdoor initiative, and a group of regional sales representatives who will target specialty outdoor retailers throughout the United States.