The inaugural collection includes two area rugs: Chinoiserie of 100 percent wool pile, and Darjeeling, a handwoven flatweave in a wool and cotton blend. Both rugs are made in India.
The Goop x CB2 Chinoiserie rug is digitally printed with a traditional chinoiserie of birds and butterflies for a soft, feminine effect. A deep, dramatic navy backdrop keeps the whole thing from feeling too precious. Inspired by Gwyneth Paltrow's time living in England, where chinoiserie is common on wallpapers and tapestries. "To me, the motif represents a very homey feeling, which I've never seen on a rug before. It was really fun to transpose it off the wall and onto the floor," Paltrow notes. The 8x10 retails at $999.