Issue Date: 2017 DECEMBER, Posted On: 12/7/2017

12072017 Ultra Violet Is Pantone's Color Of the Year 2018

Pantone announces its Color of the Year 2018, Ultra Violet, shown here in a rug by Scott Group called Istorii, designed by Larry Hokanson.

NEW YORK -- The Pantone Color Institute today announced that PANTONE 18-3838 Ultra Violet has been named Pantone 2018 Color of the Year.

Describing the tone as dramatically provocative and thoughtful, Pantone says Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future. "We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Pantone 18-3838, a blue-based purple that takes our awareness and potential to a higher level," said Leatrice Eiseman, executive director of the Pantone Color Institute, in making the announcement.

The Color of the Year 2018 shown in Pantone swatch Ultra Violet, a deep blue purple.

Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.

Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.

 Safavieh Milan Shag is already popping up across e-commerce sites as an illustration of Pantone Ultra Violet.

Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today's over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.

Tones of purple, including Ultra Violet, lend a fashion forward look to this classic design in Safavieh's Monaco collection

Scott Group introduced this gold and purple design called Istorii under its Hokanson label at the D&D. D&D Building 2017 Spring Market.

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