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FRONTGATE ANNOUNCES EXPERIENTIAL STORE IN DALLAS MARKET
A rendering of Frontgate's new soon-to-open experiential store, a 22,000 lifestyle shopping and entertainment showcase for the brand, which is set to open in the Dallas/Plano market in May 2017.
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WEST CHESTER, Ohio -- Luxury home retailer Frontgate has announced plans to open a bew experiential store format in late May 2017, designed to create a unique shopping experience, bringing the brand to life while making customers feel at home. The 22,000-square-foot store will open in the Dallas market, offering an entirely new retail shopping experience for Frontgate customers.
Frontgate partnered with Legacy West, a luxury retail development in Plano, Texas, for the new location, according to Jenn Reeves, head of brand marketing for Frontgate. "This concept store will be a truly unique showcase for our brand as well as a shopping experience for our consumers," Reeves said. "We're bringing the brand to life in a 360-degree environment, allowing our consumers to interact with our products in a comfortable space that makes them feel at home. We can't wait to welcome the local community to our new home in Dallas."
Frontgate already has a strong customer base in and around the Dallas market, according to a company spokesperson. "We wish to contribute to and be part of the community in and around the Dallas/Plano market through charitable events and sponsorships and by giving back to what our consumers value," the spokesperson said. "Our goal is to create a space for engaging with and entertaining our consumers -- it is not just a retail space but a community lifestyle center for all things home. We're excited to bring the Frontgate experience to our current customers in the market, while providing an amazing introduction to those we have yet to meet."
For more than 25 years, Frontgate focueds on quality of materials and products coupled with unmatched customer service in the home furniture, decor and entertaining space. The Frontgate brand has evolved into a boundary-less retailer, reaching millions of homes through printed catalogs and driving millions of visitors to its website each year. The brand continues to push boundaries to meet its customers everywhere they shop. "Frontgate is about grand living, welcoming, entertaining and creating a space that is beautiful and livable," Reeves said. "We want to inspire our consumers to bring their personal style to life at home -- and we have a style for every consumer."
Further illustrating the commitment to entertaining, the store will offer a place for customers to relax with refreshments and gourmet bites. This welcoming experience will allow customers to slow down and interact with designers and lifestyle experts, while planning their home decor and gatherings. A 2,500-square-foot patio showcase space will welcome guests and provide an open-air environment for shopping and bringing the party outdoors.
The store opens with a month of celebrations that highlight the core aspects of the Frontgate lifestyle, including a culinary grand tasting, design workshops and entertaining classes.
Frontgate is a home luxury lifestyle retailer known for its best-in-class furnishings and enhancements. It outfits America's finest homes through the Frontgate catalog, website and specialty title catalogs. Frontgate has enjoyed growth by combining a superior level of customer service with quality products not commonly available in retail stores. Frontgate products can be described as being professional grade and authentic, having innovative features yet also timeless design. Frontgate is part of HSN Inc., a $3.7 billion interactive multichannel retailer with strong direct-to-consumer expertise between its two operating segments, HSN and Cornerstone. Cornerstone Brands Inc. (CBI) is a family of direct marketers that ranks among this country's top 10 consumer-direct firms.