03182015 Rugnews.com Exclusive: Rug Vendors Breaking News at Architectural Digest Show

"We are very excited to unveil a new partnership we have with award-winning interior designer K. Michelle Evans at the show," said Creative Touch's Cambria Ildiz of the collaboration with the Dubai- and London-based Evans of studio Ayka Design. "Her new rug line features an array of creative masterpieces, capturing her distinct perspective of the world."

Two of the debuting Akya Design rugs, both part of the Textures collection, include Avore ( 8'3"x9'9"), crafted of wool and silk, and the 8'3"x9'10" Reflections, made from hand-spun silk. In addition, Creative Touch is showcasing its Sari Silk and Bamboo Sari Silk collections. "With their strikingly rich colors combined with creative designs and divine texture, these collections are always a crowd favorite," she noted.

"We will be presenting our new reproduction rugs," said Lida Lavender, the founder and owner of LOC, which mostly deals in antique and vintage rugs. However, the debuting range is part of a collaboration with Daryoosh & Omid Chaman (owners of Chaman Antique Rug Gallery), to manufacture a range of Oushak reproductions, updated in modern colors, Moroccans, flatweaves and kilims. Lavender says many of the new designs will be on display in the company's New York showroom. "The Oushaks are made in Turkey using the same techniques from a hundred years ago, the same type of sheep, and the same quality, only with today's colors."

For Nourison's second consecutive year at the AD Home Design Show, the company will spotlight its diverse offerings with a range of samples including hand-knotted rugs for discriminating designers, a custom program and newly introduced designs from the power-loomed Nepal collection. Decorative pillows from the Mina Victory collection will also be on display.

"We are showcasing our product to increase our brand awareness among designers and consumers," said Giovanni Marra, director of marketing. "We try to tailor to the specific needs of designers who are shopping for their clients, and to consumers who are shopping for themselves."

A blend of 70% wool and 30% Luxcelle 2, The Nepal collection gets its unique silk-like sheen from a proprietary Luxcelle yarn developed for Nourison using cellulose and purified cotton fibers. Designs are made to provide the texture of a traditional Nepalese rug, with hand-carving to achieve additional dimension.  The company will be targeting commercial as well as residential designers at the show. Nourison, Saddle Brook, NJ, 800.223.1110, www.nourison.com.

"We are the only rug restoration and cleaning company chosen to exhibit at the Architectural Digest Home Design Show, and it is the only New York venue that has the foresight to recognize the benefits of including rug cleaning and restoration services alongside area rug galleries at a design show. Our presence benefits the attendees as well as the rug exhibitors," said Azita Goldman, vice president of revitaRUGS.

"This is our third time at AD Home show, and this year one of our revitaRUGS' specialists will be doing an on-site rug repair for the duration of the show. We believe this in-person demonstration allows for a better understanding of how rugs are made, repaired, and the artisanship involved for proper restoration of these works of art," said revitaRUGS founder, Hamid Zarei.

The company will also show videos of its cleaning processes, before and after photos showcasing artful restoration, rug fiber protection techniques, and more. "The AD show is tailored to our end clients, who are designers, architects, builders and consumers searching for exceptional products and services. We interact with all of them at the show, and they are hungry for help with advice on placement and care, especially for rugs made with viscose or sisal and other natural fibers.  We always have new educational information to share with them," Goldman added.

"This is our fifth year at the show," said Nader Nasiri, founder and creative director of the New York family business. "We like it because it attracts a very cultural audience, and we get exposure with many important designers. We don't do any business, but we always meet a lot of new designers that can be developed after the show".

This year the company is showcasing its newest flat weave collections: Mid-Century Modern (crafted of fine wool, cotton and goat hair), Mazandaran (hand-carded using naturally dyed wool, featuring expressive designs evocative of modernist painting, architecture and music) and Herringbone (Available in cotton, wool, silk or a combination of fibers.

"I've always personally liked flat-weaves. They were very popular 10 years ago, but then fell out of favor. Now they are very popular again," he explained. Nasiri Carpets, 13 East 30th Street, New York, 212 532 6777

Part 2 coming soon!

03.17.15