Issue Date: 2015 MARCH, Posted On: 3/18/2015

03182015 Rugnews.com Exclusive: Rug Vendors Breaking News at Architectural Digest Show


A new Sari Silk design from Creative Touch

NEW YORK - The high end rug companies exhibiting at the 14th annual Architectural Digest Home Design Show will be previewing new collections, announcing new collaborations and increasing in numbers which now include specialty retailers and international exhibitors. The roster includes established manufacturers and importers of exclusive carpets, novice as well as seasoned independent design studios and even a high end rug repair specialist. Over 40,000 visitors are expected to attend, and 2015 is the biggest show yet with two locations.

Running from March 19 to 22 at New York City Piers 92 and 94 (55th Street and 12th Avenue), the AD show caters to a vast range of discriminating tastes and is open to the design trade and consumers.  This week, it will bring together some top players at the high end of the rug market, a few new to the show, others returning after a hiatus, and many repeat exhibitors. 

Most companies queried said they are not going to the show expecting to sell rugs on site.  The primary goal is to meet new designers and reinforce relationships with existing clients. Visitors to rug booths will find reworked classics, straight-up traditional and artful contemporary rugs, most made by hand and cast from luxurious materials.

Following is Part 1 of an exclusive RugNews.com preview of rug exhibitors and trends in advance of this week's 2015 Ad show.

Creative Touch - Collaboration with Ayka Design

Avore from the Textures collection is made in collaboration with K. Michelle Evans of studio Ayka Design.

"We are very excited to unveil a new partnership we have with award-winning interior designer K. Michelle Evans at the show," said Creative Touch's Cambria Ildiz of the collaboration with the Dubai- and London-based Evans of studio Ayka Design. "Her new rug line features an array of creative masterpieces, capturing her distinct perspective of the world."

Two of the debuting Akya Design rugs, both part of the Textures collection, include Avore ( 8'3"x9'9"), crafted of wool and silk, and the 8'3"x9'10" Reflections, made from hand-spun silk. In addition, Creative Touch is showcasing its Sari Silk and Bamboo Sari Silk collections. "With their strikingly rich colors combined with creative designs and divine texture, these collections are always a crowd favorite," she noted.

The New Jersey-based company, which has participated in the show for the past two years, says the AD event is a chance to meet with New York-area designers and rug dealers. "It is a great way for us to showcase our new products to current clients, as well as well as introduce ourselves to new ones. The show is a good way to introduce new products to a large audience," Ildiz said. Creative Touch, Secaucus, NJ, 201.866.1933,   www.creativetouchrugs.com.
Lavender Oriental Carpets - New Rugs with Chaman Gallery

From Lavender Oriental's new reproduction Oushak line hand knotted in Turkey.

"We will be presenting our new reproduction rugs," said Lida Lavender, the founder and owner of LOC, which mostly deals in antique and vintage rugs. However, the debuting range is part of a collaboration with Daryoosh & Omid Chaman (owners of Chaman Antique Rug Gallery), to manufacture a range of Oushak reproductions, updated in modern colors, Moroccans, flatweaves and kilims. Lavender says many of the new designs will be on display in the company's New York showroom. "The Oushaks are made in Turkey using the same techniques from a hundred years ago, the same type of sheep, and the same quality, only with today's colors."

Lavender anticipates meeting with interior designers at the AD Home Show, because she says they can appreciate the new rugs and the craftsmanship behind them. Lavender Oriental Carpets, 36 East 31st Street, Suite 604, New York, NY, 212.532.5111, www.locrugs.com.
Nourison - High Style Rugs; Proprietary Yarn

Nourison's new design NEP07 in Graphite from the Nepal collection.

For Nourison's second consecutive year at the AD Home Design Show, the company will spotlight its diverse offerings with a range of samples including hand-knotted rugs for discriminating designers, a custom program and newly introduced designs from the power-loomed Nepal collection. Decorative pillows from the Mina Victory collection will also be on display.

"We are showcasing our product to increase our brand awareness among designers and consumers," said Giovanni Marra, director of marketing. "We try to tailor to the specific needs of designers who are shopping for their clients, and to consumers who are shopping for themselves."

A blend of 70% wool and 30% Luxcelle 2, The Nepal collection gets its unique silk-like sheen from a proprietary Luxcelle yarn developed for Nourison using cellulose and purified cotton fibers. Designs are made to provide the texture of a traditional Nepalese rug, with hand-carving to achieve additional dimension.  The company will be targeting commercial as well as residential designers at the show. Nourison, Saddle Brook, NJ, 800.223.1110, www.nourison.com.

Marc Phillips Decorative Rugs - A New LA Showroom 


From Marc Phillips, the Resurrect Pink Texture by RETNA - Limited Edition, 9'3"x11'11" $27,500.

After a break of nearly five years of not exhibiting at the Architectural Design Home Show, Marc Phillips Decorative Rugs has decided to give the event another shot. "I walked the show last year and saw that attendance had really picked up," said company founder Phillips, who attends the show to meet with designers, and hopefully generate a sale or two. Phillips, who also plans to exhibit at the International Contemporary Furniture Fair (ICFF), is known for his painterly rugs. "ICFF is the main other show we do and we just opened a showroom in L.A. (815 North LaCienga BLVD). "We are still deciding what to showcase," Phillips said. Mark Phillips Decorative Rugs, 
979 Third Avenue, Suite 211, New York, NY 10022, 212.752.4275, www.marcphillipsrugs.com.
RevitaRUGS:  Debuts RevitaProtect treatment

An antique Savonnerie in the home of architect Daniel Romualdez, a rug cleaning client of RevitaRugs.
Photography by John Spinks

"We are the only rug restoration and cleaning company chosen to exhibit at the Architectural Digest Home Design Show, and it is the only New York venue that has the foresight to recognize the benefits of including rug cleaning and restoration services alongside area rug galleries at a design show. Our presence benefits the attendees as well as the rug exhibitors," said Azita Goldman, vice president of revitaRUGS.

"This is our third time at AD Home show, and this year one of our revitaRUGS' specialists will be doing an on-site rug repair for the duration of the show. We believe this in-person demonstration allows for a better understanding of how rugs are made, repaired, and the artisanship involved for proper restoration of these works of art," said revitaRUGS founder, Hamid Zarei.

The company will also show videos of its cleaning processes, before and after photos showcasing artful restoration, rug fiber protection techniques, and more. "The AD show is tailored to our end clients, who are designers, architects, builders and consumers searching for exceptional products and services. We interact with all of them at the show, and they are hungry for help with advice on placement and care, especially for rugs made with viscose or sisal and other natural fibers.  We always have new educational information to share with them," Goldman added.

RevitaRUGS, known for state of the art of cleaning and restoration of valuable area rugs and antique tapestries in the US market, will introduce a new stain repellent treatment called Revita Protect at the show. RevitaRUGS, S. Hackensack, NJ and New York City, 855.573.8482, www.revitaRUGS.com.
Nasiri Carpets - Unveils Directional Flat Weaves

Nasari's Mid-Century Modern flat-weave collection.

"This is our fifth year at the show," said Nader Nasiri, founder and creative director of the New York family business. "We like it because it attracts a very cultural audience, and we get exposure with many important designers. We don't do any business, but we always meet a lot of new designers that can be developed after the show".

This year the company is showcasing its newest flat weave collections: Mid-Century Modern (crafted of fine wool, cotton and goat hair), Mazandaran (hand-carded using naturally dyed wool, featuring expressive designs evocative of modernist painting, architecture and music) and Herringbone (Available in cotton, wool, silk or a combination of fibers.

"I've always personally liked flat-weaves. They were very popular 10 years ago, but then fell out of favor. Now they are very popular again," he explained. Nasiri Carpets, 13 East 30th Street, New York, 212 532 6777

Part 2 coming soon!




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