04032014 Capel Rugs Unveils 2014 Catalog

TROY, NC – Capel Rugs has released a new printed catalog showcasing its entire 2014 line.  The catalog opens with a look inside Capel's licensing partnerships, including Biltmore For Your Home, CoCoCozy, Genevieve Gorder, Hable Construction, Kevin O'Brien and Williamsburg. 

Featuring more than 250 pages filled with full-color images, product details and licensing stories, catalog's design approach incorporates chalkboard-inspired typography, an extensive selection of new room scenes and a vintage-infused cover that also serves as the table of contents. 

"Our goal with this catalog was to maintain the elements that have worked well for our readers in the past while offering additional resources and ideas for designing whole-room looks," said Mary Clara Capel, director of administration and Canadian sales. "Throughout the catalog, readers will discover creative tips pulled from our educational publications, division pages that excite and inspire and room scenes that appeal to different design aesthetics and budget thresholds." 

Following vignettes focusing on Capel - American Originals braids and highlights of the company's history, the catalog presents the rest of the company's diverse line organized by construction. The entire catalog features icons identifying Capel Anywhere indoor/outdoor styles, Made in N.C. rugs, Made in the U.S.A. offerings and Price Pleaser rugs. 

QR codes can also be found throughout the catalog, providing readers with easy access to more online information about Capel’s styles through videos, websites and blogs. 

“We’ve been in the business for designing and producing rugs for nearly a century, and rugs have always been ouor passion and focus,” said Capel. “Our ability to mix the old and the new – the expected and the unexpected – has maintained our status in American homes and businesses all these years, and this catalog epitomizes our status as an industry leader.” 

Capel's new catalog makes its debut at the Market Square showroom 112 during High Point Market April 5 to 10 and is now being mailed to dealers nationwide.  

04.06.14