04092015 Company C to Premiere 'Colorfields' Rug Brand at High Point

HIGH POINT, NC - Company C, a premium home furnishings lifestyle brand, will introduce a new rug brand called Colorfields at High Point Market April 18 to 23. The collection is composed of 50 exclusive rug designs and was created with the goal of offering retailers a line of rugs that are both fresh and well designed while delivering unprecedented value and lower price points, according to Walter Chapin, co-founder of Company C.

"The Colorfields concept starts with the idea of taking our 21 years'-experience in rug design and manufacturing to a larger audience, reaching a broader and younger market, and catering solely to retail businesses, specifically leading regional furniture and rug stores."

"Colorfields is for modern and transitional spaces where people want cleaner lines and minimalism without sacrificing decoration, self-expression or beauty. We believe a great rug truly makes the room, and good design is key. When creating living spaces, we believe good design makes people feel better and should be accessible and affordable to many," Chapin said.

Designs appeal to four lifestyles: Loft living with geometrics and abstracts; Country living with florals and hooked rug sensibilities; Coastal living with blues and greens; and Global styles with damasks/medallions and warmer tones.

According to Chapin, "Future designs will have clean and modern lines, always in fresh colors that appeal to a diverse and increasingly urban market."  The pieces in the collection are made from 100% wool, in hand-tufted, hooked and loomed constructions.

A 5'6" x 8'6' retails for under $600. Chapin says, "This is an exciting opportunity for us to reach new markets, and for retailers to offer a look and label not found anywhere else."

The collection will be on display at Showplace 2350, and is also online at www.colorfields.net.

04.09.15