08132014 Couristan Introduces Custom Area Rug Program

FT. LEE, NJ -- Couristan, Inc., has introduced a consumer and dealer-driven Custom Area Rug Program. 

Consumers are now the designers in this innovative and fully-customizable program, which makes it possible for each Couristan broadloom design to be converted into a custom area rug in any size or standard shape.  Clients are able to choose any pattern from the company’s three residential broadloom brands: Premiere, Creations and Purity. 

Designed to allow for maximum personalization, the Custom Area Rug Program allows dealers and consumers to transform each residential broadloom design to suit their decorating needs.  Offering a wide selection of designs, colors and  textures, Couristan’s residential broadloom assortment will provide end-users with the decorating flexibility needed to create a custom, one-of-a-kind rug.

“We are extremely excited about the unlimited potential of this program, as it allows both consumers and our dealers to bring their decorating inspirations and personalities to life," said Larry Mahurter, vice president of marketing/advertising. " It’s a great way for our dealers to fabricate a Couristan product into a custom area rug that addresses their customer’s decorating needs, allowing them to showcase their design point of view in their homes.  The program also serves as a way of unifying our residential broadloom brands by merchandising them together in the most modern way possible.”

With the Custom Area Rug Program, creating a unique area rug to personalize home décor is simple: 

1.       Choose field design

2.       Choose  finishing

3.       Choose size or shape

Special finishing options include 2-inch wool fringe, wool and synthetic serging, programmed borders, Courtron polypropylene,  leather, linen, cotton fabric, cotton basketweave and chenille bindings.  Each fabricated custom area rug is  finished with a felt backing to ensure quality, durability and lasting beauty.

In support of this program, the company has created a merchandising display board, featured in 13” x 18” and 24” x 36” formats to fit each of the company’s display units. Filled with lifestyle imagery, binding swatches, finishing specifications and fabricated corner feeler swatches, this board has been designed to provide consumers with a complete overview of the Custom Area Rug Program. 

In addition, Couristan is also rolling out its online Custom Area Rug Calculator Program.  This fully-customizable online program will allow dealers to instantly provide  customers with professional and accurate custom area rug quotes by simply knowing the field style, finishing option, shape and size of your customer’s desired custom area rug. 

 â€œIn today’s competitive marketplace, it is extremely important to provide consumers with accurate and real-time information so they can feel confident in their purchase. We feel this online tool will not only help our dealers service their customers, but will enhance the overall selling-shopping experience,” Mahurter said.

Couristan, established 1916 by the Couri family, is a manufacturer of area rugs, residential broadloom and custom contract/hospitality carpeting.