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12172018 Amer Rugs Unveils New Logo Ahead of Winter Markets

12/17/2018
AMER RUGS UNVEILS NEW LOGO AHEAD OF WINTER MARKET


NORCROSS, Ga. -- After 20 years of dynamic growth into a leading U.S. national brand, Amer Rugs has updated its corporate identity with a new logo mark featuring the tagline, "Be Inspired," to reflect the company's emphasis on design and quality.

"With expectations of a bright future and the move into additional segments within the rug industry, a new more identifiable and memorable logo was needed to represent the brand's metamorphosis," said Raj Choudhary, president of Amer Rugs. "We believe the new logo represents the vibrant regeneration of energy at Amer as we develop into a global brand." 

Commenting further, Sanjay Purohit, executive director, Amer Rugs, said, "The new logo and new look of Amer reflect the balance between the fresh new avant-garde direction we are taking, while maintaining the traditional values that have been the hallmark of Amer."

All new Amer introductions will be shown in the Amer Atlanta Showroom 6-D9 in Building 1 at AmericasMart during the International Area Rug Market, Jan. 9-13, 2019. To set an appointment or request a meeting with an Amer sales professional, call 888-425-7847.  

Amer Rugs has been operating as the direct sales affiliate of Saraswatii Global Private, Ltd. in the United States and Canada since 1998 and has showrooms in Atlanta, High Point, North Carolina, Jaipur, India, and Las Vegas.

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