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08192019 Nourison Rugs Featured in Award-Winning Love Letter Transcend Space at Summer 2019 NY NOW



Warm earthy colors, sculptural elements and a Nourison Radiant rug complementing a playful mix of art and sculpture earned IFDA New York's Innovative Booth Design Award for The Love Letter Transcend space at NY Now.

SADDLE BROOK, NJ -- Designers Beth Diana Smith and Kiyonda Powell curated their award-winning exhibit at NY Now with a trio of Nourison area rugs chosen for their texture and saturated hues.

On view at the semi-annual NY Now from August 10-14 at the Jacob K. Javits Convention Center in New York City, The Love Letter Transcend space won the award for Innovative Booth Design presented by the New York Chapter of the International Furnishings and Design Association (IFDA).

Designers Beth Diana Smith and Kiyonda Powell accept the Innovative Booth Design Award from IFDA Selects judge Alyssa Abrams of the New York Chapter of IFDA for the pair's curation of the Black Artists + Designers Guild's exhibit at NY Now.

The Love Letter's curators and designers, Beth Diana Smith, of New Jersey-based Beth Diana Smith Interior Design, and Kiyonda Powell of Kiyonda Powell Design Studio, LLC in Washington, DC, designed the space on behalf of the Black Artists + Designers Guild.

Nourison area rugs featured included RAD04 Multicolor from the Radiant collection for its combination of modern and vintage style, a hand-woven shag FAN01 in green wool from the Fantasia collection for its grass-inspired color and texture and the Calvin Klein Luster Wash SW01 with a watercolor look in russet.

A Calvin Klein Luster Wash collection rug in New Zealand wool grounds a dining room setting with a mix of patterns and textures in The Love Letter Transcend space at NY Now.

Asked about the NY Now exhibit, Beth Diana Smith said, "What excites me most about this space, affectionately called The Love Letter, is the inspiration behind it. It's a celebration of black creativity and all that it entails. There's this point where colors, textures, and unspoken words meet -- where a designer 'feels' the space and everything becomes inspired by another. 

"Once we knew how we wanted the space to feel, and what shapes and colors would be involved, I gravitated towards Nourison's Radiant collection for its vibrancy, energy, and playful style. And I truly loved the Fantasia rug in green for the outdoor area because it grounded the space and made it feel more organic," Smith said.

Nourison's Fantasia rug, hand-woven in a wool blend, was chosen by the designers for its interplay of texture and tones of green to anchor a vignette featuring outdoor furniture.

Kiyonda Powell further explained that, "The Love Letter Transcend space is dedicated to and inspired by black creatives and our contributions to the world of design. We wanted to create a space that was visually romantic, rich in the African Diaspora culture and would highlight black makers from around the globe. 

"The design honors the past and looks forward to the future. Warm colors of the earth provide the foundation for the color palette layered with sculptural elements and a playful mix of styles and finishes to create warmth and love. We are happy to feature several rugs from Nourison that bring layers of rich texture, bold color and pattern to enhance our space," Powell continued.

Curators of the Black Artists + Designers Guild exhibit at NY Now chose Nourison's Radiant rug (RAD04) for its "vibrancy, energy, and playfual style", as well as colors that complement the art-filled space.

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