"At the sneak peeks we've done so far, the reception has been really amazing," said Donna Arbietman, VP marketing, Home Dynamix. "Buyers love it because these are more than just rugs -- they are actual art. I expect the collection to be sold everywhere that Home Dynamix rugs are sold, both online retailers and bricks and mortar stores."
Arbietman continued, "I think a lot of people are going to repurpose these rugs as art and put them on their walls rather than on the floor. RJ's designs are extremely interesting; they are mesmerizing to look at, really, because of the intricate geometric patterns that seem to be going on and on. This is what RJ is famous for in his art: one continuous line going throughout the piece. It's so interesting to look at. He is really fantastic."
The Luminescence collection translates Raizk's black and white murals with splashes of turquoise blues, creams, and tans. Luminescence area rugs are specially woven for a metallic, silver-foil effect that highlights Raizk's artwork. Crafted of polyester with jute backing the rugs are offered in 6'6" x 8'2" at an MSRP of $579.99.
The Minerva collection features plush, luxurious chenille rugs that feel ultra-luxe and cozy underfoot. RJ's modern designs are accentuated through an embossing effect that gives these rugs a three-dimensional look, giving the graphic patterns the perfect pop. MSRP for the 31" X 50" is $94.99; 5'2" X 7''2" is $284.99; and 7'10" X 10'2" is $629.99.
"The Minerva collection is constructed really uniquely. It's not just a typical rug -- it is super luxe; it's chenille. But the design is actually embossed over the chenille rug to give it a three dimensional feel," explains Home Dynamix product manager, Monadel Maneja. "The Luminescence has some silver and gold leaf or metallic in it so his designs pop with the contrasting color and the metallic."
Home Dynamix products can be found at retail outlets such as Home Depot, Sam's Club, Bed Bath & Beyond, Home Goods, Overstock and Wayfair.