SURYA SNAGS DISPLAY AWARD AT ATLANTA MARKET WITH TREND VIGNETTES
Surya's renovated showroom helped earn the company an Atlanta market award for its lifestyle displays. Its menswear-inspired Bespoke trend is pictured above. |
ATLANTA--Surya was awarded a Visual Display Award for its showroom presentation of four lifestyle trends influencing 2017.
AmericasMart celebrates outstanding visual presentation in permanent showrooms, temporary exhibits and showcase window displays with its semi-annual Visual Display Awards at the Atlanta International Gift and Home Furnishings Market and The Atlanta International Area Rug Market featuring the National Oriental Rug Show, held from Jan. 10-17, 2017.
Karen Greaber, vice president of home at AmericasMart Atlanta presents the Best of Floor award to Seth King, vice president sales for Surya.
Surya showcased four major trends, setting up each in a stylishly appointed lifestyle vignette in its showroom. Featuring a selection of some of the most popular looks in home decor, the scenes provided design inspiration, while also highlighting the many ways Surya rugs and accessories can be combined to create effortlessly coordinated spaces.
Visitors could see the trends through the windows of the 11th floor showroom in Building 1, which had been renovated prior to market. The space now offers expansive open sightlines from every perimeter window with a clear view through the interiors of the space.
Each Surya trend vignette is designed to be easily scaled to any retail environment to increase customer engagement and help promote cross-category sales.
The featured trends include:
BESPOKE
Surya's renovated showroom features open sightlines, and its menswear-inspired Bespoke trend is easily visible from the exterior.
Urban, modern and tailored are the keywords of Surya's Bespoke trend, which is inspired by the designs and weaves of classic menswear fabrics. Here felted and undyed wools combine with leather and hide to create an impeccable urban interior.
DAYDREAM
Ethereal, tranquil and serene characterize Surya's Daydream trend.
Muted shades and kaleidoscopic patterns enhance a calming, dreamy space for Surya's daydream trend, characterized as ethereal, tranquil and serene. This lifestyle evokes a sense of balance and mindfulness, in a soothing palette of grays, purples and pinks.
INDIGO EARTH
Surya's Indigo Earth is a trend that evokes an artisanal, soulful and relaxed setting.
Keywords for this trend include: artisanal, soulful and relaxed. Global motifs and natural textures in deep blues and earthen hues connect with nature to create a relaxed and casual space for the free spirited.
UPTOWN CHIC
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Surya's Upton Chic lifestyle is refined, glamorous and luxe.
Surya's Upton Chic is an elegant look that pulls from a clean palette of black, white and champagne with metallic accents. Luxurious textures and patterns combine to create a sophisticated environment, which is refined, glamorous and luxe.