01252018 Couristan Plans Largest Broadloom Launch in Company's 92 Year History at Surfaces 2018
COURISTAN PLANS LARGEST BROADLOOM LAUNCH IN COMPANY'S 92 YEAR HISTORY AT SURFACES 2018
Couristan unveils the Sallow collection of hand loomed loop pile broadloom in undyed natural wool at Surfaces 2018 in Las Vegas.
FORT LEE, N.J. -- At next week's Surfaces 2018 show in Las Vegas, Couristan will introduce a blockbuster 80 new additions to its premium broadloom brands, Premier, Creations and Purity.The 2018 assortment is the largest product launch in Couristan's 92-year history and will be on display at its Surfaces show booth, 6555, at the Mandalay Bay Convention Center.
"These new products are not only a testament of our devotion to bringing quality and innovative products to the marketplace, but also reflect the confidence we have in our projected color and design trends and our commitment to dramatically reduce the time it takes to bring new products to market," noted Len Andolino, executive vice president of Couristan's Residential Division. "We will commence shipping the products unveiled at Surfaces to customers nation-wide during the first half of 2018."
In addition to showcasing innovation in broadloom design and construction, Couristan is transforming the way its dealers can sell and market its assortment, Andolino explained. The company will introduce a 96-pin frame display that will house its Premiere, Creations and Purity brands. The new display modernizes the look and feel of the assortment, and has been designed to convey the quality and styling that Couristan is known for, while making it easier for potential customers to access samples.
The 2018 Couristan assortment includes hand-tufted, Wilton weave and hand-loomed loop pile constructions:
SALLOW (15' Width)
A close up of the intricate weave of Couristan's Sallow broadloom.
Couristan's pure wool Daze of Color broadloom makes a powerful fashion statement.
-100% Pure Wool
-Hand-Loomed Loop Pile,
-Available in: Tidal Lagoon, Beach Walk, Winter Chill, Waterfall, River Wild, Blue Grass, Ocean Drive, Taos Sunset
SWEET TREATS (15' Width)
Sweet Treats, a new wool broadloom from Couristan, debuts in an exciting new palette.
-100% Pure Wool
-Hand-Tufted Loop Pile
-Available in: Blue Currant, Pistachio, Limeade, Cookies 'n Cream, Tropical Punch
SULLIVAN'S ISLAND (16'4" Width)
Couristan takes outdoor broadloom to the next level with the hand loomed Sullivan's Island collection.
-100% Courtron Polypropylene
-Available in: Marine, Pearl Dune, Opal Sand
"Quality remains the underpinning of our success," stated Andolino. "For example, the innovation of our hand-loomed polypropylene indoor/outdoor broadloom is the culmination of listening and reacting to our customer's needs, with whom we hold a symbiotic relationship; they expect long-lasting, good-looking products that satisfy and impact their customer's taste, which we make sure to deliver, every time."
Andolino concluded, "In addition to innovation in products, Couristan is changing the way our clients market to their customers through the launch of our new display units. These units combine a modern and sleek feel with an approachable functionality, which will enable our dealers to position the Couristan brand in the most appealing way."