04042018 Capel Releases 2018 Catalog with Spotlight on Color
CAPEL RUGS RELEASES 2018 CATALOG WITH SPOTLIGHT ON COLOR
A vignette in Capel's catalog showcases a hand-knotted Pinnacle collection ombre rug while highlighting a coral and pink color story.
TROY, N.C. -- Capel Rugs has published the latest edition of its annual catalog, a new 172-page look book that features over 125 collections and focuses on the theme, "Color through Capel."
"We're thrilled for people to see the full gamut of Capel rug options and to especially emphasize color in this year's catalog," said Cameron Capel, president, sales and marketing. "Our colors and styles are suitable for traditional and contemporary tastes alike, and the catalog really captures that."
Designed for dealer, designer and consumer use, the comprehensive catalog features the full spectrum of rugs Capel offers, including designer rugs, braids, flat woven, hand knotted, hand loomed, hand tufted, machine woven and outdoor rugs. Capel's vibrant and diversified color options appear front and center throughout the catalog, which highlights different collections with various color callouts.
The front cover of Capel's new 2018 catalog illustrates the theme "Color through Capel."
The 2018 Catalog is more consumer-friendly than ever before, Capel said. Each rug collection is paired with editorial-style copy that highlights the inspiration behind the design and special features that help consumers make informed shopping decisions.
At the same time, the catalog includes the important information retailers need to make buying decisions for their stores, such as content, country of origin, sizing (including custom and maximum if available), thickness and pricing level. The catalog also features a chapter on sales tools -- a compendium of available sales, design and display tools to help retailers successfully merchandise the Capel line -- and a guide to performance fibers.
Capel's new catalog is now being mailed to dealers nationwide. To request a copy, call 800-334-3711 or email firstname.lastname@example.org. A digital version of the catalog also is available online here.