CARTERSVILLE, Ga. Surya has released its fall 2016 catalog,
which includes enhancements designed to make it even easier to shop Surya
accessories across all product categories.
The catalog, which is now available in print, online and via
Surya's free iPhone/iPad app, features 830 pages of style, color and
inspirational photos encompassing a broad range of options for
every lifestyle and budget.
To help customers quickly find products, Surya has grouped
all accessories into four major categories: hard lines (lighting, wall decor
and decorative accents), textiles (pillows, throws, accent furniture and
bedding), rugs and outdoor products.
To make it easier to locate coordinating products across the
entire Surya line, pillows, lighting and mirrors are now organized by style --
for example, Casual, Modern, New Traditional and so on. Accessories within each
style are presented in order of descending price, from high to low, further
simplifying product selection.
Surya's new catalog features more lifestyle images and multiple room
scenes for decorating inspiration.
The new catalog also incorporates more lifestyle
photography, including multiple room scenes and style shots, and product
close-ups that emphasize texture and design details. Opening the catalog is a
trends section showcasing four inspirational lifestyle vignettes that can
easily be scaled to any retail environment to help promote cross-category
sales. As always, a Top Sellers section highlighting best-selling products
within each category offers quick access to 450-plus rug and accessory options
with proven sales traction, all of which are guaranteed to ship within 48
hours.
"With each new catalog, we look for ways to bring more
value to our customers, and to enrich the accessories buying experience,"
said Satya Tiwari, president, Surya. "We understand that every customer is
different, with unique business challenges and a distinctive vision for their
success. Our breadth of products and price points makes it easy for retailers
and designers to tailor accessories to their customers' specific design
preferences and budgets, and that is reflected throughout our latest catalog.
Our team has worked hard to provide a visually inspiring and easy-to-navigate
sales tool, and we hope our customers find it to be our most useful catalog
yet."
Also featured in the catalog are sections dedicated to
Surya's growing personalization options, including made to order rug and art
programs offering almost limitless design flexibility and shipment of products
in as little as one week.