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LOLOI
TO LAUNCH DECORATIVE THROWS; ENTERS CATEGORY WITH SEVEN
COLLECTIONS
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Loloi will unveil Aida, a new collection
of decorative throws featuring unique craftsmanship and
design at Atlanta and Las Vegas Markets.
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DALLAS -
Loloi is entering a new category of home decor with seven collections of
decorative throws to be launched at summer markets. The company's first
collections include Aida, Demi, Nika, Romy, Rosa, Thea and Zora, and
come in varying styles, colors, constructions and materials. Loloi will
introduce the new throws at The Atlanta International Gift & Home
Furnishings Market, July 7 to 14 and the Las Vegas Market, August 2 to
6.
"Introducing throws to our offerings feels like a natural extension of
our ability to design textiles with original patterns, texture and
color," said Cyrus Loloi, Principal. "We're enjoying the work of
applying this textile experience to an entirely different category that
lets us experiment with ideas that don't necessarily work for rugs. We
think our dealers are going to love this selection because they're not
your everyday plain throws. Like rugs and pillows, we've put our own
signature creative twist on this new category."
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The Nika collection of throws by Loloi has a painterly look with
a marbleized motif and a soft, natural hand.
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Constructed of supple textures, innovative patterns and materials, each
throw measures 50"x60" and incorporates the unique craftsmanship and
creative design that Loloi exhibits in its rugs and pillows. Comprised
of polyester, acrylic, cotton, wool and more, these throws offer warmth,
style and a pop of panache that is sure to brighten up any room.
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A
haberdashery look for the home, the Romy collection of throws by Loloi
will debut at summer markets.
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Loloi
shows at AmericasMart showroom 4-D-2 at Atlanta market and at Building
B, Suite 480 in Las Vegas.
06.16.15
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