LOLOI RELEASES 650-PAGE 2019 CATALOG BRIMMING WITH INSPIRATIONAL DECORATING IDEAS
The newly released 2019 catalog by Loloi includes 650 pages of product imagery, decorating ideas and stories about its licensing partners' decorating styles.
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DALLAS -- Loloi has released its 2019 edition catalog featuring 650 pages including extensive photography of products in full size rugs, detail images and room settings replete with decorating ideas for myriad design styles and budgets.
The 2019
catalog opens with editorial stories spotlighting Loloi's licensing partners, Joanna Gaines of Magnolia Home, Anna Bond of Rifle Paper Co.,
ED Ellen DeGeneres, and Justina Blakeney. Each story is a chapter detailing the designer's decorating philosophy and how rugs, throws and pillows in their Loloi collections personify their unique decorating styles.
The new Loloi catalog includes an article describing the growth and depth of the Magnolia Home by Joanna Gaines program.
In a feature article recounting the remarkable growth of its partnership with Joanna Gaines, Loloi says the Magnolia Home line has blossomed from a set of 42 rugs into hundreds, plus over 200 pillows and nearly 50 throws. Each item delivers Joanna Gaines' signature aesthetic, and is meant to stand the test of time, with designs often inspired by antique market finds and adapted to today's tastes and lifestyles.
A chapter in Loloi's 2019 catalog details the inspiration for rugs and pillows in the Rifle Paper collection.
Anna Bond of Rifle Paper Co. honors the tradition of rug-making while pushing it forward in her collection for Loloi. Although inspired by the memory of rugs and tapestries in her grandmother's house, her designs are playful and vibrantly colored -- an antidote to increasingly minimalist, neutral rooms. Bond's pillow designs are even closer in aesthetic to Rifle Paper Co.'s products, and each one treated like a unique greeting card for the home.
The ED Ellen DeGeneres collection of rugs and pillows showcase an aesthetic of fresh neutral colors combined with texture.
Small, powerful details are the signature of the ED Ellen DeGeneres collection for Loloi. In her rug collection, she hones in on the beauty of natural tones and varying textures to create pieces that stand out underfoot. Her indoor/outdoor rug collection shows off the TV celeb's taste for sophistication, often championing her personal mottoes of kindness and joy.
Justina Blakeney walks through a room decorated in her Jungalow style with a tiger rug from her Feroz collection for Loloi.
In Justina Blakeney's collection, the bohemian and the bold are at the forefront. Her designs burst with color and the "wild child" tone of her design blog, Jungalow. The Feroz collection is the quirky result of a blend between the traditional animal skin rug and the Tibetan meditation rug. The result is a modern, illustration-style tiger splayed out flat with funky stripes. It epitomizes Blakeney's design style which taps into the wild child in all of us.
Each collection in the 2019 Loloi catalog includes lavish room photography as well as detailed product imagery. Shown, an Empress collection rug.
Other chapters include What Goes Together, a feature highlighting Loloi's growing pillow and throw collections, and how these decorative accessories can help refresh a room with new color, patterns and textures while the company's area rugs perform as a baseline to ground the room for years to come.
Loloi also offers guides to cleaning and caring for rugs, how to pick the best rug pad, the Loloi display fixture program, and the company's popular one-of-a-kind rug program. A table of contents lists all Loloi collections in alphabetical order, and identifies collections that are suitable for outdoor use.