SNEAK PEEK: LOLOI RELEASES NEW IMAGES OF ED ELLEN DEGENERES WINTER MARKET DEBUTS  Loloi will introduce seven ED Ellen DeGeneres rug collections at Atlanta International Rug Market in Atlanta including this design from the hand-tufted by wool Del Rey collection. |
DALLAS -- Loloi has released additional photos of rugs, pillows and throws from ED Ellen DeGeneres, its new licensed collection premiering at winter 2017 markets. The company also reports it is building a dedicated showroom space for ED brand products at its World Market Center space in Las Vegas.
Toluca throw from the ED Ellen DeGeneres collection for Loloi illustrates a warm casual aesthetic.
Loloi announced the licensing partnership with ED Ellen DeGeneres in October, 2016 (
read more). The collection's trade launch is set for Atlanta International Gift & Home Furnishings Market, Jan. 10- 17, at Loloi's AmericasMart showroom, 4-D-2.
Richly textured, this plush Del Rey collection rug by ED Ellen DeGeneres is hand-tufted of wool.
A total of seven ED rug collections will be introduced by Loloi at winter markets. These include hand-knotted, hand-woven, hand-tufted and machine-made designs in a variety of yarns from wool to viscose. Styling inspired DeGeneres' iconic style, values and personality, and her passion for interior design, architecture and fashion.
Accent pillows from the ED Ellen DeGeneres collection for Loloi. |
The ED/Loloi program will also introduce three throw blanket collections, each made in India, including: Brody, which is handcrafted of linen and cotton; Grove a supremely soft line of acrylic and cotton which pairs a pronounced texture with a generous fringe; and Toluca, featuring ancient tribal prints in a blend of wool and silk.
A Grove throw blanket from Ellen DeGeneres for Loloi is crafted of acrylic and cotton for extra plushness.