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11202014 Couristan Rolls Out New Display Case

11/20/2014

COURISTAN ROLLS OUT NEW DISPLAY UNIT FOR ITS PURITY BRAND OF RESIDENTIAL BROADLOOM

FORT LEE, NJ - Couristan has introduced its newest display in merchandising, the Purity Display Unit.  The Purity brand is Couristan’s residential broadloom line consisting of an assortment of 34 eco-friendly carpeting styles.

The brand’s products are broken down into three Green Designations: Purity Plus, which uses natural materials in all aspects of the carpet, Purity Select, which features natural materials in the surface pile of the carpeting and Purity Basics, which is made of natural materials but wool may be dyed and some synthetic materials may be used for the backing.

The new display unit features likatre melamine with clean, fresh details throughout its fully-customizable 30-pin frame.  Measuring just over 4’ high, 6’ wide and nearly 2’ deep, it is intended to act as a silent salesperson, according to Larry Mahurter, Couristan’s vice president of marketing/advertising.

“Our goal is to focus on enriching the brand on every level, including improving the point-of-purchase experience and creatively showcasing the company’s innovative, eco-friendly designs. The Purity display is a modern, space-saving solution that is both striking to the consumer and practical for the retailer,” said Mahurter.

One of the newest features of the display is a built-in QR code.  The QR code links to a video, which provides the user with an overview of the Purity brand, a description of each of the brand’s three Green Designations and fresh patterns featured in room settings.  The display also showcases Purity’s storyboard, which brings out the eco-friendly message of the brand through its use of imagery.

The pedestal display unit is now available to Couristan merchandisers.
 

11.20.14

 


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