COURISTAN ROLLS OUT NEW
DISPLAY UNIT FOR ITS PURITY BRAND OF RESIDENTIAL BROADLOOM
FORT LEE, NJ - Couristan has
introduced its newest display in merchandising, the Purity Display Unit.
The Purity brand is Couristan’s residential broadloom line consisting of an
assortment of 34 eco-friendly carpeting styles.
The brand’s products are broken down
into three Green Designations: Purity Plus, which uses natural materials
in all aspects of the carpet, Purity Select, which features natural
materials in the surface pile of the carpeting and Purity Basics, which
is made of natural materials but wool may be dyed and some synthetic materials
may be used for the backing.
The new display unit features likatre
melamine with clean, fresh details throughout its fully-customizable 30-pin
frame. Measuring just over 4’ high, 6’ wide and nearly 2’ deep, it is intended
to act as a silent salesperson, according to Larry Mahurter, Couristan’s vice
president of marketing/advertising.
“Our goal is to focus on enriching
the brand on every level, including improving the point-of-purchase experience
and creatively showcasing the company’s innovative, eco-friendly designs. The
Purity display is a modern, space-saving solution that is both striking to the
consumer and practical for the retailer,†said Mahurter.
One of the newest features of the
display is a built-in QR code. The QR code links to a video, which provides the
user with an overview of the Purity brand, a description of each of the brand’s
three Green Designations and fresh patterns featured in room settings. The
display also showcases Purity’s storyboard, which brings out the eco-friendly
message of the brand through its use of imagery.
The pedestal display unit is now
available to Couristan merchandisers.
11.20.14
Use the comment box below to share your thoughts with rugnews.com readers.
Feel free to comment on the state of the industry, share tips on improving business or just to let off steam.
Please do not use this privilege to make libelous remarks or to sell your products.
If you want to sell your products, our advertising rates are posted on the site under the Advertise tab.
Please use your name and email address.
|