04212015 OW Launches Largest Catalog in Company History with High Point Social Media Contest

DALTON, GA - Oriental Weavers introduced its brand new 2015/2016 Rug Fashion Catalog during the High Point market along with its first social media contest.

The catalog is the largest of its kind ever produced by the company, boasting nearly 600 pages of the most popular and stylish area rugs available today. Proudly dedicated exclusively to the rug category, Oriental Weavers offers retailers of every size the widest variety of design direction, qualities, price points, along with superior stocking abilities and services, resulting in an unparalleled customer experience.

The all-new catalog gives insight to how OW's rugs are developed by highlighting the company's award-winning rug design team and giving a deeper look into where they draw inspiration through an initiative the company is calling #StandByStyle. The thought behind the hashtag is simple: the company remains unwaveringly committed to solely focusing on the rug industry versus taking a multi-product, fragmented approach to business and customer service. Their passion is enhancing the beauty of a space from the ground up. They are proud to "stand by their style" by way of their rug designs, and they are giving you the opportunity to do the same in High Point.

To kick off the catalog release in style, OW conducted its first ever social media contest during the High Point market. Attendees were invited to drop by the Oriental Weavers showroom (IHFC G276), select the area rug that they identify with most, snap a shot standing on the rug and post on Instagram with the hashtags #StandByStyle and #HPMKT. Participants must also follow @OrientalWeavers on Instagram to qualify.

The new rug catalog will once again be available in a digital format. Customers are reminded they have the ability to access the 2015/2016 Rug Fashion Catalog anywhere, at any time, by simply visiting the company's website (www.owrugs.com) and clicking on "e-catalog."

"Launching the new catalog is always exciting for our team," said Jonathan Witt, senior vice president of Oriental Weavers. "Each year the team is challenged with raising the bar from what they produced the year prior and they always manage to exceed our customers' expectations. We've added some fun elements this year with one of my favorites being the showcase of our award-wining rug designers. We have a tremendously talented group of people at OW who continue to push the envelope of home interior style on a daily basis. The work displayed in the pages of the catalog shows the full range our designers possess, their understanding of marketplace trends and their dedication to giving our customers fashionable, sellable styles. Their commitment to beautifying America's homes shines brightly within the pages of the catalog and we can't wait for our customers to get the new catalog in their hands."

To obtain a new Oriental Weavers 2015/2016 Rug Fashion Catalog, contact your OW sales representative.

#StandByStyle social media contest was held Saturday to Monday of market (4/18 to 4/20).

Oriental Weavers is a leading flooring manufacturer specializing in area rugs and hospitality carpeting. The vertically integrated company has delivered products synonymous with high-fashion, quality and value for more than 40 years. OW and OW Hospitality's parent company, Oriental Weavers Group, is a multi-national collection of companies with manufacturing facilities worldwide.  

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