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Issue Date: 2018 JANUARY, Posted On: 1/26/2018


01262018 Rug Suppliers Push Custom and Machine-Made Offerings at Carpet One/Flooring America Convention
Staff Report
RUG SUPPLIERS PUSH CUSTOM AND MACHINE-MADE OFFERINGS AT CCA WINTER CONVENTION 2018


Carpet One Floor & Home retailers take a closer look at Karastan's new Vintage Tapis by Patina Vie collection at the Mohawk Home/Karastan booth.

GRAPEVINE, Texas -- Rug suppliers were well represented in mid-January at the winter convention of Carpet One Floor & Home and Flooring America, the two key brands in CCA Global, the flooring industry's largest cooperative.

For many flooring dealers of the co-op, rugs have shifted from back burner to front, as area rugs complement hardwood floors and luxury vinyl tile and make for a strong tandem. Co-op executives have long encouraged their retail members to emphasize rugs in their sales pitches to customers and this year's convention illustrated just how complementary the two flooring categories are.
 
In fact, several vendors said traffic was strong at their booths during the week-long convention, held at the Gaylord Texan in Dallas, Jan. 14 -Jan. 19. Kaleen, which sells all four of the CCA groups (Carpet One, Flooring America, ProSource and IDG), took the opportunity to showcase a new point of sale display prior to its unveiling next week at The International Surface Event in Las Vegas (read full story).
 
"The show went great and the new merchandising unit was a huge hit. The dealers loved the fact that we built in room for additional boards for future use. Right now it houses 52 styles on 26 display cards," said Blake Dennard, Kaleen senior vice president. The new fixture showcased the company's 15 new 2019 broadloom introductions and three color line extensions, and emphasizes Kaleen's cut and sew capabilities for custom rugs.
 
Kaleen previewed new 2019 collections and new two-tier merchandising unit to CCA members before their official debut at the Surfaces show in Las Vegas.
 
Anderson Tuftex, a newly minted brand of Shaw Floors, was showcasing custom made rugs, among other products, for CCA dealers. Although the brand doesn't officially launch until Surfaces (held next week from Jan. 29 - Feb. 1), Carrie Edwards Isaac, vice president, Anderson Tuftex, said her company was providing retailers with a sampling of what is in store for the brand. 
 
"We are designing and producing hardwood, carpet and rugs that will enable our retailers to take consumers from refined to rustic, with handcrafted products that offer a cultivated charm," she said. "We don't want to overwhelm consumers with options."
 
Nourison is offering customized displays for its Fifty-to-Infinity program to Flooring America and Carpet One retailers for the first time.
 
Elsewhere, Nourison introduced a fabricated rug display that it is unveiling to CCA members. Last April, the company announced an enhanced custom sized rug program called Fifty to Infinity that allows the flexibility and high quality of custom but with what the company called a more attractive, shorter turnaround. For CCA, Nourison is offering its program in 14 different sizes, from 5x7 to 10x10 square. The display can hold 105 SKUs. "We were swamped here because of the new program," said Don Karlin, director of broadloom sales.
 
Nourison also offered CCA members fabricated rugs through Hagaman by Nourison. As Karlin explained, "The world is fabricated rugs. I tell people we are no longer in the carpet business, we are in the hard surface business, and rugs are the complementary piece."
 
Surya has found that its sweet spot with CCA retailers is its machine-made rugs, which were on display in Grapevine. "For the majority of CCA members machine made is their bread and butter -- it is where the market is really doing well, and our machine-made category is really growing year over year," said Bailey Hancock, account manager. "People want the look of a handmade rug but not at the money."
 
What's more, Hancock said today's technology allows machine-made rugs to produce intricate designs previously only found in handmade rugs. "The techniques today can trick even the most trained eye," he said. 
 
Surya's machine-made collections were a hit with CCA retailers, including this best-selling Harput collection design.
 
Citation Rugs, a CCA vendor for the last 10 years, introduced new rug lines to Flooring America and Carpet One members, part of the Toronto-based company's ongoing push into the U.S. market. "We are doing a lot of modern contemporary rugs more geared toward designer tastes," said H. Brian Citak, owner. "Quality, design and colors are what we are known for -- but mostly quality." Citak said one reason CCA members were excited about its new offerings is because "rugs are the anchor that ties all the elements in the room together. It is art for the floor."
 
From Toronto's Citation Rugs, an abstract design in ever-popular gray and white.
 
Mohawk Home, with by far the largest assortment of rugs on display, showcased Vintage Tapis, a Karastan machine-made collection available in four sizes including 10x14. The line is designed with soft natural cotton backing rather than jute. According to Mohawk executives the most sought-after line at the event was Spice Market with EverStrand fiber, Mohawk premium polyester produced with up to 100 percent post-consumer content from plastic bottles. The rugs are stain resistant and available in sizes from 2x3 to 12x15.



















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