10092014 NAHFA Announces Seminar Schedule for 2014 HP Market

 NAHFA ANNOUNCES SEMINAR SCHEDULE
FOR FALL 2014 HIGH POINT MARKET

ROSEVILLE, CA - The North American Home Furnishings Association (NAHFA) has announced its schedule for the 2014 High Point Fall Market seminars, October 18 to 23, 2014. The NAHFA educational seminars, sponsored by Furniture Wizard, are free to market-attendees and will held in the Retailer Resource Center (RRC), 222 S. Main Street, Plaza Suites, 1st floor.

The NAHFA hosts seminars designed to give retailers access to information, vendors, workshops, and speakers that can help improve and grow their businesses. Sessions topics include everything from sales and sales management to social media, operations, promotions.

The dates and times of NAHFA's seminars are as follows:

Saturday, October 18
 

8:30 a.m. to 9:30 a.m.

Greetings That Close More Sales

Presented by Philip Gutsell, GutSELL & Associates

Attendees will learn how to convert "I'm just looking" customers into buyers by effectively engaging and developing immediate rapport.

10 a.m. to 11:00 a.m.

Turn Showrooming into Sales

Presented by Bonnie Melcher, Netsertive

Learn how to effortlessly turn showrooming into a tool that works. Melcher will show how several retailers are leveraging an assertive online marketing campaign to help them turn the tables on showroomers and keep Internet-savvy shoppers in their stores. Plus, she'll share the latest Google search trend data, explain how to spend a marketing budget more efficiently, and highlight the power of retargeting, getting more people to buy.

11:30 a.m. to 12:30 p.m.

Create Your Own Money Making Referral & Testimonial Machine

Presented by Jeff Giagnocavo, Automated Mattress Profits/ Mega Mattress Margins

Testimonials and referrals can be so much more than, "Like us on Facebook, and tell your friends about us." Every business should have its very own referral and testimonial machine. This presentation will cover how to set up a system, plus steps and tech tips on how to automate a system so every new customer is asked for referrals and testimonials.

1 p.m. to 2 p.m.

The He Said She Said of Selling
 
Presented by Joe Milevsky & Lorna Hunter, JRM Sales & Management

Words can mean different things to men and women; so can body language. Hunter and Milevsky will present an informative seminar, acting out their roles as they demonstrate man versus woman, woman versus man, how they read each other and make the emotional connections needed to succeed in a sales interaction.

2:30 p.m. to 3:30 p.m.

Making Money with Mattresses

Presented by Martin Roberts, Martin Roberts Design

Roberts will share secrets of improving sales and marketing efforts addressing issues like, “How big should departments be?", “Where should they be located?, “How to increase add-on sales? and “How to create a retail experience?

4 p.m. to 5 p.m.

Ten Top Trends for 2016

Presented by Michelle Lamb, The Trend Curve

Lamb will discuss what trends, styles and colors will drive business best in the coming two years.

Sunday, October 19

7:30 a.m. to 9:30 a.m.

NAHFA Board and Membership Meetings

10 a.m. to 11 a.m.

State of the Industry with Jerry Epperson

11:30 a.m. to 12:30 p.m.

Promotional & Digital Strategies to Help You Finish 2014 Strong

Presented by Brad Lebow, Horich Hector Lebow Advertising

Lebow will discuss the advertising calendar for the remainder of the year and show what America's leading furniture retailers are doing to drive retail sales over the final two months of 2014. He will also look at the promotions and creative executions across a variety of media that retailers will be using to help reach their year-end sales goals.

1 p.m. to 2 p.m.

Amazon Marketplace 101: Selling on Amazon 

Presented by John Reisen, Sr. CMM‚ Lawn & Garden & Brent Avila, Sr. CMM‚ Home

Learn how Amazon reaches a broad audience of unique visitors and how Amazon can support the bottom line.  This presentation will cover how retailers can take steps to begin selling on Amazon's platform.

2:30 p.m. to 3:30 p.m.

It's Time To Embrace Omni-Channel! We'll Show You Why & How

Presented by Bill Napier and Patrick Bain, Napier Marketing

In this session, for retailers, brands, marketers and buyers, we will discuss the five steps to create a successful omni-channel solution for today's wired customer. Leave with a thumb drive copy of this presentation and many tools to help you get started.

4 p.m. to 5 p.m.

Four Digital and Direct Mail Power Plays that Drive Traffic!

Presented by Doug Knorr, president, Knorr Marketing and Dan Kolle, director of IT, Knorr Marketing

Learn how to get a bigger return on advertising by combining the latest digital strategies with direct mail. Knorr and Kolle will present four advertising power plays that combine digital and direct mail strategies to increase store traffic and frequency shopping while reducing incremental advertising costs. This seminar includes case studies and handouts.

Monday, October 20

8:30 a.m. to 9:30 a.m.

The Revolution of Next Generation Web Design

Presented by Jesse Akre and Ron Gordon, MicroD, Inc.

MicroD will explain how to be on the cutting edge of the industry by implementing a web-first mentality.

10 a.m. to 11 a.m.

Difficult Customers

Presented by Margi Kyle, The Designing Doctor, LLC

Kyle will discuss how to avoid nightmare customer problems before they start and how to handle the problems if they start. Learn how to business, create a brand for a business, and deal with the many customer personalities.

11:30 a.m. to 12:30 p.m.

Amazon Marketplace 101: Selling on Amazon 

Presented by John Reisen, Sr. CMM‚ Lawn & Garden & Brent Avila, Sr. CMM‚ Home

Learn how Amazon reaches a broad audience of unique visitors and how Amazon can support the bottom line.  This presentation will cover how retailers can take steps to begin selling on Amazon’s platform.

1 p.m. to 2 p.m.

Engage & Gain Clients Through Social Media

Presented by Eric and Brittany Highland of Knektion

Sponsored by LHI Designer

The session will discuss how to take social media to the next level, or give direction on how to start at the beginning.

2:30 p.m. to 3:30 p.m.

The Psychology of Sales!

Presented by Brad Huisken, IAS Training

Learn what customers are thinking when they enter a furniture store for the first time. Huisken will detail the real goal of a sales presentation, the three types of customers that come into a furniture store and how to maximize each potential customer type.

4 p.m. to 5 p.m.

Profit is EA$Y!

Presented by John Egger, Profitability Consulting Group

Egger will give real life, real time processes to increase the bottom line; everything from how to get more out of suppliers to getting more at the register.

Tuesday, October 21
 

8:30 a.m. to 9:30 a.m.

Successful Direct Marketing Strategies

Presented by Leo Bartsch, Mail America

Learn tried and true methods for ringing the register, and share your own successful direct mail promotions with the group. Bartsch will discuss retailer best practices for driving both sales and store traffic using direct marketing.

10 a.m. to 11 a.m.

Customer Experience: Your New Competitive Advantage

Presented by Donnie Surdoval and Lindsey Scapicchio, STORIS

Retailers competing with big box stores and growing ecommerce channels need to recognize their customer shopping experience as the competitive advantage that it is. Both the quality and quantity of touch points with customers has become more important in curating a unique customer experience. Surdoval and Scapicchio will discuss new technologies and revised organizational structures to help retailers craft personalized shopping experiences that turn customers into advocates.

11:30 a.m. to 12:30 p.m.

Strength in Numbers‚ Effectively Maximizing your Finance Sources

Presented by Marty Grosse, Furniche, LLC

Create seamless selling opportunities by developing and integrating multiple finance sources. Discover ways to build financing into the sales process to drive up average sales and build customer brand loyalty. Learn how to measure and monitor the metrics of each finance source and build ongoing relationships with multiple lenders. Learn the most important measurements in your business, how to figure your metrics, what the best operators are achieving these days, and see real-world examples of actions you can take to out-perform your competition.

1 p.m. to 2 p.m.

Real Promotions by Real Furniture Retailers

Presented by Kyle Doran, R&A Marketing

During this presentation Doran will show real promotions that embody promotional advertising, done by furniture retailers across the country.

2:30 p.m. to 3:30 p.m.

The “New"‚ Local Market

Presented by Sev Ritchie, Tailbase

Ritchie will discuss how to profit and embrace the new market of Buy Online Pick-up In Store. Integrating e-commerce is a necessary move to capture this growing segment and maintain a healthy and thriving physical store.

4 p.m. to 5 p.m.

Omni-Channel Marketing

Presented by Jeremy Gustafson, Kreber

Kreber is an omni-channel marketing firm that presents ideas and strategies for retail promotion, consumer-facing promotions and sales enablement. Both retailers and manufacturers will benefit from seeing case studies that demonstrate options for consumer engagement and savings in time/money within the workflow.

10.09.14