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ORIENTAL WEAVERS RELEASES 2019-2020 PRINT CATALOG
Oriental Weavers' new catalog features more than 500 pages incorporating more than 150 introductions within 12 new collections on show at Las Vegas Market.
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DALTON, Ga. -- Oriental Weavers, a global manufacturer of power-loomed rugs, announces the release of their 2019-2020 rug catalog just in time for the summer market and the fall selling season.
In addition, the company will celebrate its 40th anniversary in its World Market Center showroom, C395, on Sunday, July 28, from 4 p.m. -6 p.m. with hors d' oeuvres and cocktails.
Oriental Weavers' 2019-2020 catalog, which highlights its 50 best sellers, is now available and shipping to retail partners.
Dedicated exclusively to the rug category, the company's catalog is more than 500 pages and incorporates more than 150 new introductions within 12 new collections. The printed catalog is available and shipping to retail partners currently and an innovative digital version will be available in the coming weeks that allows the user to zoom into each rug and also quickly see additional photography featuring more detailed imagery and lifestyle room scenes.
The catalog opens with five color-centric trends accompanied by eight carefully selected rugs across all genres and multiple constructions that represent each trend. A new feature of the catalog is the idea of compatibility which offers multiple rugs in various collections that work together to achieve an overall cohesive look in any living space. Keeping with tradition, highlighted are the top 50 best sellers along with the top five rugs from each of the 102 collections showcased, as well as rug and rug pad merchandising displays. Throughout the new catalog, bold graphic logos provide quick identification of new products and line extensions, made in the U.S, and indoor-outdoor collections.
Oriental Weavers will make its 2019-2020 catalog available on its website in a digital version.
When it comes to the overall design of the catalog - the bigger and bolder, the better. This year's catalog collages new lifestyle photography, styled shots and detailed photos into one overall image to visually tell the story of the collection. By artfully collaging various images together, OW gives the consumer a better understanding of the entire collection, from the texture of the pile to the intricacy of weaves and variation of depth, as well as the vibrancy of colors. The combination of rug images in a grid layout, bold block typography and attention-grabbing pops of purple, stretches the boundaries of how consumers view rugs in a printed catalog.
The catalog is available in print form and will soon be accessible digitally at www.owrugs.com by clicking the e-catalog menu option.
About Oriental Weavers
Known around the globe for its fashion-forward designs and cutting-edge technology, Oriental Weavers is a leading flooring manufacturer specializing in area rugs. The vertically integrated company has delivered products synonymous with high-fashion, quality and value for more than 40 years. Oriental Weavers USA's parent company, Oriental Weavers Group, is a multi-national collection of companies with manufacturing facilities worldwide. For more information on the company's product assortment available in North America, visit www.owrugs.com.