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05152015 ICFF Rugs Fashion and Luxury Steal the Show

5/15/2015

NEW YORK - New York's 27th International Contemporary Furniture Fair is garnering the attention of more rug players with each passing year. And, the 2015 edition will witness a doubling of participants who categorize themselves as rug manufacturers. ICFF freshman include established US brands such as Nourison, Pasargad and Safavieh, European entrants such as cc-Tapis, Brooklyn based design studios such as Aelfie, and industry newcomers like Namo Rugs.

They will be showcasing their latest introductions alongside past ICFF participants such as Classic Rug Collection, French Accent Rugs & Tapestries, Jan Kath Designs, Nasiri Carpets and Tibetano; as well as rug players returning after a hiatus from the show, including New Moon. ICFF has become a magnet show for companies trying to garner the attention of interior designers, who scout the show looking for new products and fresh ideas. This year's exposition includes a dedicated space for high-end makers called LUXE Home, on level 3, which will include Amadi Carpets, Classic Rug Collection, New Moon, Pasargad, Parentesi Quadra and Safavieh.

 

AELFIE

Brooklyn design studio Aelfie will showcase its smart contemporary rugs, which are handmade in India and start at $89. "This is our first year at ICFF," says Rebecca Rosenberg. "We are very excited to be able to participate in the show this year. Because ICFF is such a well-attended show, we are hopeful that it will launch our brand into the homes of many." The company, which also creates pillows and other decorative accessories, will be playing up its colorful, graphic rugs, the bread and butter of the company. Designers can expect to see patterns such as Suzanna in teal or magenta, Kadish in black and blue, and the blue inflected Felix. Booth 1271 (L1)

 

AMADI CARPETS

Amadi Carpets, based in Los Angeles, will be presenting in the premiering 3rd floor Luxe Home pavilion, which is dedicated to upscale brands. Amadi will be showcasing its Vintage Knotted collection and highlighting a white, yellow and grey geometric design crafted from vintage hemp yarn and angora wool (product number 9805). Booth 3232 (L3)

CC-TAPIS

"This is first time we are exhibiting at the ICFF and we are proud to present a selection of our portfolio which shows the immense range and depth of cc-tapis," says the Milanese rug atelier's Steve Wilson, sales and marketing manager. Wilson told RugNews.com that cc-tapis, created in 2011 by the traditional Persian house Maison Chamszadeh, focuses on innovation by taking a fresh approach to Tibetan methods. The company will introduce cc-tapis via its geometric Oldie Element Cubo (hand knotted in Nepal of light, medium and dark natural undyed Himalayan wools), decorative Eyes in Chains (designed by Federico Pepe; hand knotted in Nepal of Himalayan wool and silk), and cubist-like Dipped Origami (hand-knotted in Nepal of Himalayan wool, silk and aloe). Prices are currently being updated for the US market, says Wilson, so were unavailable at press time. Booth  2262 (L1)

CLASSIC RUG COLLECTION


From long time ICFF exhibitor Classic Rug Collection comes a vibrant range of artful designs as part of the debuting Color collection. The range includes several designs (Butterscotch, Mint, Mango and Raspberry) inspired by the work of Brooklyn textile artist Susan Steinbrock, and hand-knotted of pure silk or a combination of wool and silk, and bamboo silk. Also part of the series is the dense shag rug Sauvage, available in several colors in either linen, silk or wool, and crafted in Nepal. Three, designs (Earth, Wind, and Fire) give a nod to the Machine Age art and the work of colorist Josef Albers. These rugs are made of loomed natural silk in India, and are available in a range of colors and up to 12 feet wide. Booth 2829 (L3)

 

FRENCH ACCENT RUGS AND TAPESTRIES

New York-based French Accents will highlight a selection of new modern flatweave rugs carrying abstracted patterns (such as the M284) in shades of pale blues, greens and grey. Also on display is its custom Nepalese Bespoke collection of 30 rugs, including designer favorite N17A.  Crafted from wool, silk, the line is knotted and looped, with varying pile heights for added dimensionality. French Accents had two teams setting up booths simultaneously this week at Maison & Objet Americas (where owner Danny Shafiian showed innovative new Aubussons designs in neutral colors and new textures before hopping on a plane back to New York and ICFF.  Booth 2364 (L1)

 

INIGO ELIZALDE RUGS

Inigo Elizalde Rugs, a young design studio based in New York City specializing in rugs, textiles and furniture, will debut its electrifying SELVA! Collection of hand-knotted, GoodWeave certified Nepalese rugs (price per square foot varies, but ranges from $65 to approximately $160 depending on material and knot count). SELVA!  is all about tropical flowers, foliage, trees, vines, snakes and jungles. The collection is crafted from a range of materials from silk and bamboo to wool, nettle and sunpat (cactus), to a mix of all of those fibers.

"We did our first ICFF show in 2010, when we officially launched our company and first collection," says founder Inigo Elizalde. "We do this show because of convenience - our studio and office is located on 30th Street and 6th Avenue, very close to the Javits Center. We've never done any other shows, but I think what sets ICFF apart is that it doesn't pander to those attending by showing 'easy' products. It's a high-minded design exhibit where the bar is raised high and the products are fantastic and innovative." Booth 1043 (L1)

 

JAN KATH DESIGN

German design studio Jan Kath, which received the Wallpaper Design Award 2015 for its the Spacecrafted collection, debuts the abstract cubist-like hand-knotted wool and silk Angles collection at ICFF. Hand-crafted in Nepal, with 100 knots per square inch, the made-to-order range is made from hand-combed and spun Tibetan highland wool, Chinese silk, and Himalayan nettle yarn, and retails for approximately $197 per square foot. "We have been attending ICFF for many years, since the creation of our New York show room in 2011," notes Kyle Clarkson, partner, Jan Kath Design New York. "For us, ICFF is a great show to connect with partners, fellow designers, and customers."

"We usually meet with a great number of interior designers and partners during ICFF. Some of them browse the show for inspiration; others want to discuss specific design projects they are working on with us and get updates on our latest carpet collections." Booth 1653

 

LINDSTROM RUGS

California-based boutique rug maker Lindstrom Rugs, presenting at ICFF for the first time, will be showing off a range of artistic hand-knotted Tibetan rugs, including Inkblot and Epidermis, and the nature inspired Douglas Fir, an abstracted interpretation of this classic evergreen. The rugs ares crafted from Himalayan wool and Chinese silk, blending both among two different pile heights to create a three-dimensional texture.  Booth 1048

 

MARC PHILLIPS DECORATIVE RUGS

"ICFF is geared toward more unusual products and the design community goes there looking for new products and sources," notes managing partner Marc Phillip Partial, who will present the company's painterly rugs, including Rhapsody and Orpheus. "We have participated in ICFF for the past three years; it is the main show we do, and we have seen a nice pickup from it," says Partial, whose dramatic designs were also exhibited at the spring Architectural Digest Home Design show. Booth 1366

 

NAMO RUGS

Rug industry newcomer Namo, which introduced its debut collection last fall, is taking part in ICFF for the first time. With an established network in Europe, Namo hopes to extend its market and bring its contemporary rugs to US clients. The company's handmade wool felt rugs are made at a company owned factory in India. "This is our first time at ICFF, we participated in NYNow and we got a great response, but our product is a bit more high end and contemporary so I decided to try ICFF," says Namo's Keeki Dsilva. Booth 2551 (L1)

 

NASIRI CARPETS

Nasiri Carpets, which has participated in ICFF for the past few years, will showcase the company's newest flatweave collections which it debuted earlier this year. Two highlights at ICFF will include Mid-Century Modern (crafted of fine wool, cotton and goat hair) and Mazandaran (crafted of hand spun wool and organic vegetable dyes) "The Mazandaran Collection, a favorite of designers, features a minimalist design that parallels the painting, architecture and music of the West," says the company's Nader Nasiri. "These modernist designs were discovered in the hinterland of the Mazandaran Province and are steeped in tradition."

He adds, "We love presenting our new collections to an enthusiastic audience. We anticipate meeting with our talented designer friends as well as new designers." Booth 2439 (L1)

 

NEW MOON

"We used to participate in ICFF a long time ago, but it has been quite a while," says New Moons' Josephine Kurtz, artistic director. "There was an opportunity to exhibit in an area with Luxe Magazine, which we decided to give a try. ICFF tends to be higher end and has more of an international clientele than High Point, which is the other main designer show we do. This year has already been off to a great start for us and we are really feeling the momentum and hope it continues into the rest of the year.  I am expecting our more contemporary striking pieces to be popular, as well as our more classic bordered designs which are more of our bread and butter."

At ICFF, New Moon will showcase some abstracted designs, handmade in Tibet, inspired by watery depths, such as Shale in ocean (100 knot, Tibetan wool and Chinese silk), the silvery Serpiente in deep blue (100 knot, Tibetan wool, Chinese silk and Aloe), Fiord in tide water - 100 knot, Tibetan wool and Chinese silk and aloe), and Tortoise Shell in charcoal (100 knot, Tibetan wool and Chinese silk). Also, on show will be Papillion in amethyst (hand-made in Nepal, 100 knot, Tibetan wool and Chinese silk and aloe) where butterflies float in a garden. Booth 2634 (Level 3)

                

NOURISON

As RugNews.com reported earlier, rug industry heavyweight Nourison decided to try out ICFF. "This will be the first year we are exhibiting at ICFF. We have walked the show before and were impressed with the international presence and the focus on modern luxury," notes Giovanni Marra, director of marketing and digital strategy. On stage will be one of the company's most popular styles at High Point Market: the Twilight rug in Ivory Grey (TWI12). "Buyers also won't want to miss our new Nightfall Collection, and our existing best sellers, the Calvin Klein Home Prairie and Michael Amini City Chic rugs. We will also be showcasing our high-end broadloom collections including Manhattan and Stardust," Marra said. Booth 2252

 

NOW CARPETS

Spanish rug design studio Now Carpets presents a range of cutting edge designs at its third year at ICFF. "ICFF is a wonderful springboard for presenting our designs to industry professionals and for disseminating our work philosophy, which is based mainly on a very personal service and great flexibility in production," notes Nieves Pérez. "In addition, ICFF is an event that sets trends in interior design and therefore, Now Carpets decided to be present." The studio will present the reflective Iceberg by Jose Albors, a hand-knotted rug, made with New Zealand wool and bamboo silk. Young Spanish designer Inma Bermúdez debuts in the rug sector with Mosaic, an ecological outdoor kilim, made of recycled polyester.

Finally, Now will showcase its flagship Basic Bamboo Silk collection of durable, ecological and anti-allergic bamboo silk, that has been Scotch Gard-treated. Booth 1213

 

PASARGAD

Pasargad decided to roll the dice on ICFF this year, booking a spot in the show in the final hours prior to opening. "This is our first ICFF, and we are having some of our contemporary designs brought to the show," says Edward Verdiev, general manager for the Greenvale, NY-based company, which also participated in the Rug Show in LA for the first time this year as well. "We decided that market would be a nice niche for us and a way to reach more customers and meet a different audience," Verdiev said. Pasargad, which will be part of the third floor Luxe Home pavilion, is debuting its PV5 collection ($50 per square foot), handmade in India of silk with a dense, short pile.  Booth 2933 (Level 3).

 

PARENTESI QUADRA

Avant-garde Italian design atelier Parentesi Quadra presents its contemporary carpets to ICFF audiences. The company will show off a range of fresh designs including several lasered pony-look finished cow leather animal shape and printed macro-shape rugs and its puzzle-like Tappeti Patchwork carpet tile collection. Booth 3018

 

SAFAVIEH

Safavieh is a first-time exhibitor at ICFF, presenting its total lifestyle assortment in a "dream room" featuring the company's new Dream Mattress collection that is delivered to consumers in a box the size of a golf bag.  Included in the display will be furniture from Safavieh Couture, lighting and a machine loomed Patina collection rug, crafted in Turkey. Booth 2729 (L3)

 

SUMMIT RUG

In the past two years, Bernardsville, NJ-based Summit Rug has been focusing on building its wholesale and to-the-trade portion of its business, so it decided to participate in ICFF for the first time, says owner Kazem Fatahi. The latest rugs he will showcase, alongside a total of 250 samples, include new textures of flatweaves, made in India or Turkey, and modernized Tibetan rugs, made in India or Nepal. Lastly Summit plans to highlight its new Organic line crafted of pure undyed wool. Booth 3136

 

TIBETANO

A repeat exhibitor at ICFF, Tibetano attends the NYC show to connect with its trade customers. This year the company will highlight a new collaboration with ceramics maker Artistic Tile, says Rebecca Nazar, a Tibetano owner. "We are mostly custom, not a stocking company, so we work mostly with the trade at ICFF." Tibetano principals discuss the new collaboration with Artistic Tile here.  Booth 2240 

WARP & WEFT

"We have been going to ICFF for many, many years," says Warp & Weft showroom man

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